LEADER 01284nam  2200361Ka 450 
001 9910695270403321
005 20060810150103.0
035   $a(CKB)5470000002368034
035   $a(OCoLC)70870551
035   $a(EXLCZ)995470000002368034
100   $a20060810d1996      ua             0
101 0 $aeng
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 12$aA game theory model of celebrity endorsements$b[electronic resource] /$fMark N. Hertzendorf
205   $aRev. Feb. 1996.
210  1$aWashington, DC :$cFederal Trade Commission, Bureau of Economics,$d[1996]
215   $a50 pages $cdigital, PDF file
225 1 $aWorking paper ;$vno. 211
300   $aTitle from title screen (viewed on Aug. 10, 2006).
606   $aEndorsements in advertising$xMathematical models
606   $aAdvertising$xMathematical models
615  0$aEndorsements in advertising$xMathematical models.
615  0$aAdvertising$xMathematical models.
700   $aHertzendorf$b Mark N$01384244
712 02$aUnited States.$bFederal Trade Commission.$bBureau of Economics.
801  0$bGPO
801  1$bGPO
906   $aBOOK
912   $a9910695270403321
996   $aA game theory model of celebrity endorsements$93430286
997   $aUNINA