LEADER 02524nam 2200601Ia 450 001 9910791860403321 005 20230912124440.0 010 $a1-283-02346-6 010 $a9786613023469 010 $a0-8144-1694-2 035 $a(CKB)2560000000058984 035 $a(EBL)678725 035 $a(OCoLC)710992312 035 $a(SSID)ssj0000471160 035 $a(PQKBManifestationID)12172930 035 $a(PQKBTitleCode)TC0000471160 035 $a(PQKBWorkID)10417334 035 $a(PQKB)10176347 035 $a(WaSeSS)IndRDA00117433 035 $a(CaSebORM)9780814416938 035 $a(MiAaPQ)EBC3563343 035 $a(MiAaPQ)EBC678725 035 $a(EXLCZ)992560000000058984 100 $a20100917d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe marketing plan$b[electronic resource] $ehow to prepare and implement it /$fWilliam M. Luther 205 $a4th ed. 210 1$aNew York :$cAMACOM,$d2011. 215 $a1 online resource (305 p.) 300 $aDescription based upon print version of record. 311 $a0-8144-1693-4 320 $aIncludes bibliographical references and index. 327 $aContents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan 327 $aChapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index 330 $aThe easiest-and best-way you'll ever find to create a marketing plan. 606 $aMarketing 606 $aBusiness 615 0$aMarketing. 615 0$aBusiness. 676 $a658.8/02 676 $a658.802 700 $aLuther$b William M$01505119 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791860403321 996 $aThe marketing plan$93734558 997 $aUNINA LEADER 02062nam 2200445z- 450 001 9910689880903321 005 20161209104504.0 035 $a(CKB)5860000000017904 035 $a(BIP)012480603 035 $a(EXLCZ)995860000000017904 100 $a20220406c2004uuuu -u- - 101 0 $aeng 200 10$aAmericans Outdoors Act $ehearing before the Committee on Energy and Natural Resources, United States Senate, One Hundred Eighth Congress, second session, on S. 2590, to provide a conservation royalty from outer continental shelf revenues to establish the Coastal Impact Assistance Program, provide assistance to states under the Land and Water Conservation Fund Act of 1965, to ensure adequate funding for conserving and restoring wildlife, to assist local governments in improving local park and recreation systems, and for other purposes, July 20, 2004 215 $a1 online resource (iii, 102 p.) 311 $a0-16-074157-2 517 $aAmericans Outdoors Act 606 $aOffshore oil well drilling$xLaw and legislation$zUnited States 606 $aOil and gas leases$zUnited States 606 $aFederal aid to outdoor recreation$zUnited States 606 $aOutdoor recreation$xLaw and legislation$zUnited States 606 $aRecreation areas$xLaw and legislation$zUnited States 606 $aWildlife conservation$xLaw and legislation$zUnited States 610 $aOil and gas leases 610 $aOutdoor recreation 610 $aRecreation areas 610 $aWildlife conservation 610 $aBusiness & economics 610 $aTravel 610 $aSports & recreation 610 $aLaw 615 0$aOffshore oil well drilling$xLaw and legislation 615 0$aOil and gas leases 615 0$aFederal aid to outdoor recreation 615 0$aOutdoor recreation$xLaw and legislation 615 0$aRecreation areas$xLaw and legislation 615 0$aWildlife conservation$xLaw and legislation 906 $aBOOK 912 $a9910689880903321 996 $aAmericans Outdoors Act$93142242 997 $aUNINA