LEADER 05209oam 2200709Ma 450 001 9910781517503321 005 20190503073401.0 010 $a0-262-30038-9 010 $a1-283-42077-5 010 $a9786613420770 010 $a0-262-30117-2 035 $a(CKB)2550000000075152 035 $a(EBL)3339349 035 $a(SSID)ssj0000570736 035 $a(PQKBManifestationID)11404312 035 $a(PQKBTitleCode)TC0000570736 035 $a(PQKBWorkID)10611106 035 $a(PQKB)10886378 035 $a(StDuBDS)EDZ0000130703 035 $a(MiAaPQ)EBC3339349 035 $a(OCoLC)774295502$z(OCoLC)775992317$z(OCoLC)817055257$z(OCoLC)838809753$z(OCoLC)961493034$z(OCoLC)962647353$z(OCoLC)988414873$z(OCoLC)991996964$z(OCoLC)1037938404$z(OCoLC)1038664473$z(OCoLC)1055369626$z(OCoLC)1065717253$z(OCoLC)1081286861 035 $a(OCoLC-P)774295502 035 $a(MaCbMITP)8238 035 $a(Au-PeEL)EBL3339349 035 $a(CaPaEBR)ebr10520611 035 $a(CaONFJC)MIL342077 035 $a(OCoLC)774295502 035 $a(EXLCZ)992550000000075152 100 $a20110603d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGurus and oracles $ethe marketing of information /$fMiklos Sarvary 210 $aCambridge, Mass. $cMIT Press$d©2012 215 $a1 online resource (193 p.) 300 $aDescription based upon print version of record. 311 $a0-262-01694-X 320 $aIncludes bibliographical references and index. 327 $aContents; Introduction: The Information Industry; I The Economics of Information; 1 Is There a Market for Information?; 2 Decisions and Information; A Classic Puzzle: Where Is the Treasure?; Information Product Attributes; Information Attributes and Perceptions; The Perceptual Map for Information Products; A Simple Experiment; Market Evidence; Key Lessons; 3 Competitive Pricing of Information; Information Substitutes; Information Complements; Scientific Evidence: Another Experiment; Buying a Second Opinion; Pricing First versus Second Opinions; Differentiation in Content, Source, or Time 327 $aIgnorance Is Bliss: The Case of Information CascadesFollow the Herd; Selling Information in a Cascade; Monopolists, Cartels, Collusion, and Regulation; Key Lessons; 4 Why Information Sellers May Lie; Bias as Wisdom; Partisan Bias; The Case of Credit Rating Agencies; Partisan Bias and Reputation; Bias from Independent Forecasters; Contests among Forecasters; Forecasters Competing for Reputation; Media Bias and Biased Consumers; Media Bias and Differentiation; Key Lessons; II Bringing Information to Market; 5 The Information Value Chain; Data, Information, and Knowledge 327 $aThe Taxonomy of Information ProductsThe Information "Value Net"; Selling Data versus Selling Knowledge; Reuters' Struggle from Data to Knowledge; Value Proposition for Information Products; Versioning; Bundling; Information Built to Order; Exclusive Selling; Shared Information Products; Key Lessons; 6 Networks, Interfaces, and Search; Information Distribution and Technology; The Internet and the World Wide Web; Search and Networks; Google's PageRank; The Structure of the Web; The Market for Links; Search in Real Time; Humanlike Interfaces; "The Media Equation"; Avatars; Virtual Worlds 327 $aFrom Virtual Reality to Augmented RealityKey Lessons; 7 Branding Information; Persuasion in Knowledge Markets; Branding "Unreliability"; Positioning Information on the "Shelf"; Communication with Multiple Brands; Communicating with Competitors; Key Lessons; 8 R&D for Information and Knowledge; "The Free Encyclopedia That Anyone Can Edit"; "Inclusionists" vs. "Deletionists"; Folksonomies; Questions and Answers; Paying for Content; Prediction Markets; Securitization on Event Markets; Information Bubbles; Prediction Markets Everywhere?; Extracting Information from Online Communities; Key Lessons 327 $a9 ConclusionNotes; Introduction; 1 Is There a Market for Information?; 2 Decisions and Information; 3 Competitive Pricing of Information; 4 Why Information Sellers May Lie; 5 The Information Value Chain; 6 Networks, Interfaces, and Search; 7 Branding Information; 8 R&D for Information and Knowledge; 9 Conclusion; References; Index 330 8 $aIn this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. 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