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101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCommunication Management /$fFrantis?ek Polla?k, Jakub Soviar, Roman Vavrek
210  1$aLondon :$cIntechOpen,$d2022.
215   $a1 online resource (164 pages)
311   $a1-83969-513-7 
330   $aCommunication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
606   $aCommunication in management
615  0$aCommunication in management.
676   $a658.45
700   $aPolla?k$b Frantis?ek$01367449
702   $aVavrek$b Roman
702   $aSoviar$b Jakub
801  0$bNjHacI
801  1$bNjHacl
906   $aBOOK
912   $a9910688239803321
996   $aCommunication Management$93390627
997   $aUNINA