LEADER 04198oam 2200733I 450 001 9910806250003321 005 20151002020706.0 010 $a1-315-65563-2 010 $a1-317-32265-7 010 $a1-317-32266-5 010 $a1-283-09909-8 010 $a9786613099099 010 $a1-84893-160-3 024 7 $a10.4324/9781315655635 035 $a(CKB)2670000000089227 035 $a(EBL)692056 035 $a(OCoLC)723945803 035 $a(SSID)ssj0000525221 035 $a(PQKBManifestationID)11913810 035 $a(PQKBTitleCode)TC0000525221 035 $a(PQKBWorkID)10488373 035 $a(PQKB)10715354 035 $a(MiAaPQ)EBC4015270 035 $a(MiAaPQ)EBC1510885 035 $a(MiAaPQ)EBC692056 035 $a(MiAaPQ)EBC2126773 035 $a(Au-PeEL)EBL692056 035 $a(UkCbUP)CR9781848931602 035 $a(OCoLC)958105738 035 $a(EXLCZ)992670000000089227 100 $a20180706e20162011 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aReadings on audience and textual materiality /$fedited by Graham Allen, Carrie Griffin and Mary O'Connell 205 $a1st ed. 210 1$aLondon ;$aNew York :$cRoutledge,$d2016. 215 $a1 online resource (xiii, 224 pages) $cdigital, PDF file(s) 225 1 $aHistory of the book ;$vno. 8 300 $a"First published 2011 by Pickering & Chatto (Publishers) Ltd."--t.p. verso. 311 $a1-84893-159-X 320 $aIncludes bibliographical references and index. 327 $tIntroduction --$tThe memory and impact of oral performance : shaping the understanding of late medieval readers /$rJohn J. Thompson --$tPrint, miscellaneity and the reader in Robert Herrick's Hesperides /$rRuth Connolly --$tSearching for spectators : from Istoria to history painting /$rLiam Lenihan --$tReturning to the text of Frankenstein /$rGraham Allen --$t'Casualty', Mrs Shelley and seditious libel : cleansing Britain's most corrupt poet of error /$rNora Crook --$tWriting textual materiality : Charles Clark, his books and his bookplate poem /$rCarrie Griffin and Mary O'Connell --$tCharles Dickens's readers and the material circulation of the text /$rRobert McParland --$tVictorian pantomime libretti and the reading audience /$rJill A. Sullivan --$tMaterial modernism and Yeats /$rAlex Davis --$tChanging audiences : the case of the Penguin Ulysses /$rAlistair McCleery --$tThe sound of literature : secondary school teaching on reading aloud and silent reading, 1880-1940 /$rTon van Kalmthout --$tIntermediality : experiencing the virtual text /$rO?rla Murphy. 330 $aThe twelve essays in this edited collection variously examine ways in which the material text helps to direct the reader and shape the experience of the audience. The essays consider texts from later medieval England through to the twenty-first century. Central to the theme of the book is the role of materiality: how the physical object - book, manuscript, libretto - affects the experience of the person reading it.
Essays discuss early readers of manuscripts, digital technology, materiality and meaning, and book and textual cultures. Specific case-studies focus on the authorship of Frankenstein, the impact of the 1969 Penguin edition of Ulysses, the creation of P B Shelley's reading public and the physical incarnations of W B Yeats' poetry. 410 0$aHistory of the book (London, England) ;$vno. 8. 517 3 $aReadings on Audience & Textual Materiality 606 $aBooks and reading$xHistory 606 $aBooks$xFormat$xPsychological aspects 606 $aBooks$xFormat$xHistory 615 0$aBooks and reading$xHistory. 615 0$aBooks$xFormat$xPsychological aspects. 615 0$aBooks$xFormat$xHistory. 676 $a002.09 701 $aAllen$b Graham$f1963-$0621267 701 $aGriffin$b Carrie$01708822 701 $aO'Connell$b Mary$0895257 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910806250003321 996 $aReadings on audience and textual materiality$94098086 997 $aUNINA LEADER 03425nam 22005415 450 001 9910686793103321 005 20251008140653.0 010 $a9783031234095$b(electronic bk.) 010 $z9783031234088 024 7 $a10.1007/978-3-031-23409-5 035 $a(MiAaPQ)EBC7233690 035 $a(Au-PeEL)EBL7233690 035 $a(DE-He213)978-3-031-23409-5 035 $a(OCoLC)1377823447 035 $a(PPN)269659900 035 $a(CKB)26428577800041 035 $a(EXLCZ)9926428577800041 100 $a20230403d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aB2B Customer Engagement Strategy $eAn Introduction to Managing Customer Experience /$fby Daniel D. Prior 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2023. 215 $a1 online resource (233 pages) 311 08$aPrint version: Prior, Daniel D. B2B Customer Engagement Strategy Cham : Springer International Publishing AG,c2023 9783031234088 320 $aIncludes bibliographical references and index. 327 $a1. What is Customer Engagement ? -- 2. CE Context -- 3. Customer Experience (CX) and Customer Journey -- 4. The Case for CE Capability -- 5. Customer Journey Management -- 6. Customer Relationship Management (CRM) -- 7. Customer Communications -- 8. Analytics and Insight -- 9. CE Capability Maturity -- 10. Current Issues in CE. . 330 $aBusiness to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach ? particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities ? customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability. . 606 $aCustomer relations$xManagement 606 $aMarketing 606 $aCustomer Relationship Management 606 $aMarketing 615 0$aCustomer relations$xManagement. 615 0$aMarketing. 615 14$aCustomer Relationship Management. 615 24$aMarketing. 676 $a658.812 676 $a658.804 700 $aPrior$b Daniel D.$0851607 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910686793103321 996 $aB2B Customer Engagement Strategy$93087640 997 $aUNINA