LEADER 04114nam 22007575 450 001 9910686786003321 005 20230331152948.0 010 $a3-031-25145-8 024 7 $a10.1007/978-3-031-25145-0 035 $a(CKB)5590000001034551 035 $a(DE-He213)978-3-031-25145-0 035 $a(PPN)269097406 035 $a(MiAaPQ)EBC7233652 035 $a(Au-PeEL)EBL7233652 035 $a(OCoLC)1375555658 035 $a(EXLCZ)995590000001034551 100 $a20230331d2023 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aChinese Electric Vehicle Trailblazers $eNavigating the Future of Car Manufacturing /$fby Jan Y. Yang, Yunyi Gu, Zi Ling Tan 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2023. 215 $a1 online resource (XIII, 134 p. 1 illus.) 225 1 $aBusiness Guides on the Go,$x2731-4766 311 $a3-031-25144-X 327 $a1. Chinese EV Players: From followers to trailblazers -- 2. The history of the Chinese EV industry -- 3. An overview of the EV stakeholders in China -- 4. Electrification ? Routes to the future -- 5. Smartification ? the holy grail of EV -- 6 Chinese route to market -- 7. Avoiding the innovation curse -- 8. On the march to Globalia -- 9. Roadblocks to success 10. What the future has in store. 330 $aFrom business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher?s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry. 410 0$aBusiness Guides on the Go,$x2731-4766 606 $aAutomobile industry and trade 606 $aMarketing research 606 $aBusiness intelligence 606 $aInternational economic integration 606 $aGlobalization 606 $aMarketing 606 $aBusiness consultants 606 $aAutomotive Industry 606 $aMarket Research and Competitive Intelligence 606 $aEmerging Markets and Globalization 606 $aMarketing 606 $aBusiness Consulting 615 0$aAutomobile industry and trade. 615 0$aMarketing research. 615 0$aBusiness intelligence. 615 0$aInternational economic integration. 615 0$aGlobalization. 615 0$aMarketing. 615 0$aBusiness consultants. 615 14$aAutomotive Industry. 615 24$aMarket Research and Competitive Intelligence. 615 24$aEmerging Markets and Globalization. 615 24$aMarketing. 615 24$aBusiness Consulting. 676 $a338.476292 700 $aYang$b Jan Y$4aut$4http://id.loc.gov/vocabulary/relators/aut$0888502 702 $aGu$b Yunyi$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aTan$b Zi Ling$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910686786003321 996 $aChinese Electric Vehicle Trailblazers$93284070 997 $aUNINA