LEADER 00930nas a2200265 i 4500 001 991002606379707536 005 20231114120932.0 008 011205m19109999 || | |||| 022 $a0014-5815 035 $ab11682899-39ule_inst 035 $aPERLE003669$9ExL 080 $aCDU 39 080 $aCDU 398 229 0$aFolklore fellows comunications 245 00$aFolklore fellows comunications /$cSuomalainen Tiedeakatemia. - 1910- 260 $aHelsinki,$c1910- 591 $aCodice CNR: P 00054030 592 $aLE008 1996- 710 2 $aSuomalainen Tiedeakatemia$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0188030 907 $a.b11682899$b21-09-06$c08-07-02 912 $a991002606379707536 945 $aLE008$g1$lle008$o-$pE0.00$q-$rn$so $t18$u0$v0$w0$x0$y.i11911335$z08-07-02 996 $aFolklore fellows comunications$91452912 997 $aUNISALENTO 998 $ale008$b01-01-01$cs$da $e-$feng$gxx $h0$i1 LEADER 04299nam 22005175 450 001 9910686478803321 005 20251008161931.0 010 $a3-658-40429-9 024 7 $a10.1007/978-3-658-40429-1 035 $a(CKB)5840000000241904 035 $a(DE-He213)978-3-658-40429-1 035 $a(MiAaPQ)EBC7236608 035 $a(Au-PeEL)EBL7236608 035 $a(PPN)269657061 035 $a(MiAaPQ)EBC7236054 035 $a(EXLCZ)995840000000241904 100 $a20230410d2023 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Advertising Research (Vol. XII) $eCommunicating, Designing and Consuming Authenticity and Narrative /$fedited by Alexandra Vignolles, Martin K.J. Waiguny 205 $a1st ed. 2023. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2023. 215 $a1 online resource (VII, 366 p. 34 illus., 18 illus. in color.) 225 1 $aEuropean Advertising Academy,$x2626-0336 311 08$a3-658-40428-0 320 $aIncludes bibliographical references. 327 $a- Sales promotion posts across different social media -- I want to talk to you -- To Inform or To Persuade. ? Wellness among Gen Zs in Western and Eastern Cultures during COVID-19 -- Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers? Attitudes toward Synced Ads in Valenced Contexts -- Intentional Viewing of Skippable Ads on YouTube -- Effects of sponsorship disclosure on brand attitude via resistance strategies under moderation of review valence in online consumer reviews -- Consumer differences in chilling effects -- Signaling authenticity. - Brand Match vs. Mismatch and its Impact on Avoidance through Perceived Surveillance in the Context of Synced Advertising -- A conceptual framework and measurement instrument development for authentic narrative in branded entertainment -- A Peak into Individuals? Perceptions of Surveillance -- Personality and susceptibility to (targeted and tailored) advertising for green products. - Empowered by Innovation -- A Typology of Consumer Activism. - Vulnerable Audiences? Responses to Covid-19 Corporate Social Responsibility Advertising -- Types of humour in Spanish-speaking awarded ads -- Advertising Management -- Narrating Pain to Make You Understand -- Advertising Inauthentic Experiences Based on Attitude Functions -- Is this Endorsement Authentic? - Personality traits conveyed by hard sell and soft sell voices in France -- Does social eating equal calorie-dense and unhealthy eating? - Emotional persuasion in localized advertising. 330 $aThis volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children?s consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published. 410 0$aEuropean Advertising Academy,$x2626-0336 606 $aMarketing 606 $aMarketing 615 0$aMarketing. 615 14$aMarketing. 676 $a659.1 702 $aVignolles$b Alexandra 702 $aWaiguny$b Martin K. J. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910686478803321 996 $aAdvances in Advertising Research (Vol. XII)$94450287 997 $aUNINA