LEADER 05089nam 22006375 450 001 9910683348703321 005 20251008143621.0 010 $a9783031147173 010 $a3031147170 024 7 $a10.1007/978-3-031-14717-3 035 $a(MiAaPQ)EBC7218104 035 $a(Au-PeEL)EBL7218104 035 $a(OCoLC)1374425391 035 $a(DE-He213)978-3-031-14717-3 035 $a(CKB)26305236300041 035 $a(EXLCZ)9926305236300041 100 $a20230321d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMedia and Communication Theory in Africa /$fedited by Nelson Okorie, Babatunde Raphael Ojebuyi, Ngozi Okpara 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2023. 215 $a1 online resource (353 pages) 311 08$aPrint version: Okorie, Nelson Media and Communication Theory in Africa Cham : Springer International Publishing AG,c2023 9783031147166 327 $aChapter 1: Normative press theories and the revisiting of media roles in Africa?s changing socio-economic and political contexts -- Chapter 2: Theorizing African Journalism: The reportage of China?s maritime Silk road initiative in four Afrian newspapers -- Chapter 3: Legislative Control and Native Metaphors in Social Media Interactions in Africa: Making liberal press theories functional in the continent -- Chapter 4: Understanding Critical and Cultural theories: An African perspective -- Chapter 5: Towards an alternative model: Theorising newspaper review as Secondary Gatekeeping by Broadcast Stations in Africa -- Chapter 6: Theories from the Communication Field: A Family Communication Perspective -- Chapter 7: Media and Public Opinion in West Africa: An interplay of Agenda Setting, Agenda Building and Framing theories -- Chapter 8: Exploring ?omniscience theory? as a theoretical framework in journalism practice -- Chapter 9: Application of theories in film techniques and productions in Africa -- Chapter 10: Espousing a Multi-Sieve Model for Conflict Sensitive Reporting in Africa -- Chapter 11: Theorizing the power of celebrities in the media landscape of Africa -- Chapter 12: Health communication models, theories and their applications in Africa -- Chapter 13: The role of the media in the management of pandemics in Africa: Apllication of selected health communication theories -- Chapter 14: Contextualizing the Technology Acceptance Model for Application in Health Communication in Africa. 330 $aThis contributed volume explores theories of media and communication and focuses on providing African perspectives on global conversations. Using broad cases relating to media and communication theories, this book explores socio-cultural issues affecting most modern African societies, providing a conceptual and empirical framework for explicating the potential place of media techniques and structures in Africa. As a good template for understanding and applying communication theories and approaches in the African context, the volume is a priceless asset for Media and Communication scholars. Dr. Nelson Okorie is a member of the senior faculty in the School of Media and Communication, Pan Atlantic University, Nigeria. He has over twelve years teaching experience at the higher institution level. Dr Babatunde Ojebuyi is a Senior Lecturer at the Department of Communication and Language Arts, University of Ibadan, Nigeria. His research focuses onMedia Studies and Journalism, New Media/Online Journalism, Media Theories and Ethics, Communication Research Methods, Health Communication, Reading as Communication, and Development Communication. He is a member of the International Association for Media and Communication Research (IAMCR), among other professional associations. Dr. Ngozi Okpara is a Senior Lecturer in the School of Media and Communication, Pan Atlantic University, Nigeria. Her main area of research is media studies, particularly media ethics, and she has more than eighteen years of teaching experience at the tertiary institution level. 606 $aCommunication 606 $aInformation theory 606 $aEthnology$zAfrica 606 $aCulture 606 $aCommunication and traffic 606 $aMedia and Communication Theory 606 $aAfrican Culture 606 $aMedia Industries 615 0$aCommunication. 615 0$aInformation theory. 615 0$aEthnology 615 0$aCulture. 615 0$aCommunication and traffic. 615 14$aMedia and Communication Theory. 615 24$aAfrican Culture. 615 24$aMedia Industries. 676 $a302.23096 700 $aOkorie$b Nelson$01348103 701 $aOjebuyi$b Babatunde Raphael$01348104 701 $aOkpara$b Ngozi$01348105 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910683348703321 996 $aMedia and Communication Theory in Africa$93085161 997 $aUNINA