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200 10$aOptimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs $eProceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /$fedited by Bruna Jochims, Juliann Allen
205   $a1st ed. 2023.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2023.
215   $a1 online resource (435 pages)
225 1 $aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173
311 08$aPrint version: Jochims, Bruna Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Cham : Springer International Publishing AG,c2023 9783031246869 
320   $aIncludes bibliographical references.
330   $aMarketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the ?new normal?. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
410  0$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173
606   $aCustomer relations$xManagement
606   $aConsumer satisfaction
606   $aStrategic planning
606   $aLeadership
606   $aCustomer Relationship Management
606   $aCustomer Satisfaction
606   $aBusiness Strategy and Leadership
615  0$aCustomer relations$xManagement.
615  0$aConsumer satisfaction.
615  0$aStrategic planning.
615  0$aLeadership.
615 14$aCustomer Relationship Management.
615 24$aCustomer Satisfaction.
615 24$aBusiness Strategy and Leadership.
676   $a658.8
676   $a658.8
702   $aJochims$b Bruna
702   $aAllen$b Juliann
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910682588303321
996   $aOptimistic marketing in challenging times$93385895
997   $aUNINA