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005 20231024162907.0
010   $a9783030170080$b(electronic bk.)
010   $z9783030170073
024 7 $a10.1007/978-3-030-17008-0
035   $a(MiAaPQ)EBC7212017
035   $a(Au-PeEL)EBL7212017
035   $a(CKB)26257506300041
035   $a(DE-He213)978-3-030-17008-0
035   $a(PPN)269096973
035   $a(EXLCZ)9926257506300041
100   $a20230309d2023      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aFrom Art to Marketing $eThe Relevance of Authenticity to Contemporary Consumer Culture /$fby Marta Massi
205   $a1st ed. 2023.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2023.
215   $a1 online resource (155 pages) $cillustrations
225 1 $aPalgrave pivot
311 08$aPrint version: Massi, Marta From Art to Marketing Cham : Springer International Publishing AG,c2023 9783030170073 
320   $aIncludes bibliographical references and index.
327   $a1. Authenticity: A Polemial Concept -- 2. The Concept of Authenticity in the Broader Literature -- 3. Authenticity in Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really What Consumers Want? -- 6. The Study of Authenticity: Implications and Future Research.
330   $aTaking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally. Marta Massi is an Assistant Professor of Marketing at Università Cattolica del Sacro Cuore in Milan, Italy. Previously, she was a visiting scholar at Deakin University, Australia and McGill University, Canada. With her interests revolving around branding and arts marketing, Marta's research has been published in a number of leading journals, such as the Journal of Consumer Affairs and the International Journal of Technology Management.
410  0$aPalgrave pivot.
606   $aMarketing
606   $aIndustries
606   $aManagement
606   $aAesthetics
606   $aMarketing
606   $aIndustries
606   $aManagement
606   $aIndustries
606   $aAesthetics
615  0$aMarketing.
615  0$aIndustries.
615  0$aManagement.
615  0$aAesthetics.
615 14$aMarketing.
615 24$aIndustries.
615 24$aManagement.
615 24$aIndustries.
615 24$aAesthetics.
676   $a702.88
676   $a706.88
700   $aMassi$b Marta$f1980-$01350747
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910682584003321
996   $aFrom art to marketing$93089642
997   $aUNINA