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100   $a20230511d2017      uy             0
101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aSocial Media in Emergent Brazil $eHow the Internet Affects Social Mobility /$fJuliano Spyer
210  1$aLondon :$cUCL Press,$d2017.
215   $a1 online resource (xviii, 241 pages) $cillustrations
225 1 $aWhy we post ;$vVolume 10
311   $a1-78735-170-X 
320   $aIncludes bibliographical references and index.
330   $aSince the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafe?s became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp. Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues that social media is the way for low-income Brazilians to stay connected to the family and friends they see in person on a regular basis, which suggests that social media serves a crucial function in strengthening traditional social relations.
410  0$aWhy we post ;$vVolume 10.
606   $aSocial media
615  0$aSocial media.
676   $a302.2
700   $aSpyer$b Juliano$01262410
801  0$bNjHacI
801  1$bNjHacl
906   $aBOOK
912   $a9910682515703321
996   $aSocial Media in Emergent Brazil$92950651
997   $aUNINA