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100   $a20181009d1998      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aTechniques for ensuring PR coverage in the regional media $ean insider's view /$fMichael Imeson
210  1$aLondon :$cThorogood,$d[1998]
210  4$dİ1998
215   $a1 online resource (114 p.)
225 0 $aA Hawkesmere special briefing
300   $aDescription based upon print version of record.
311   $a1-85418-019-3 
327   $aThe author; Acknowledgements; Contents; Introduction; Chapter 1: Overview of the regional media; Chapter 2: Regional morning, evening and weekly papers; Chapter 3: Newspapers - the dominant force in the regions; Chapter 4: News versus views; Chapter 5: Pictures - a practical guide; Chapter 6: Feature Link - help from a trade body; Chapter 7: Local radio in more depth; Chapter 8: Regional TV news - a major news source for local people; Chapter 9: Magazines - a valuable means of communication; Chapter 10: Text services; Chapter 11: The Internet; Chapter 12: The when and the how
327   $aAppendix 1: Case studiesAppendix 2: The Press Complaints Commission
330   $aThe regional media are vibrant and growing, attracting bigger and better audiences and producing better programmes and better publications - offering substantial PR opportunities at every level.  But opportunities are often missed, partly because the PR industry often underplays the potential impact the regions can have and still considers that national media coverage is sufficient. This is short-sighted.   Even the simplest campaign will achieve more space and airtime in the regions if the requirements and attitudes of those in the regional media are considered at an early stage.   Some of th
606   $aIndustrial publicity
606   $aJournalism
606   $aMass media
615  0$aIndustrial publicity.
615  0$aJournalism.
615  0$aMass media.
676   $a659.2963498
700   $aImeson$b Michael$01012257
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910679881903321
996   $aTechniques for ensuring PR coverage in the regional media$92349379
997   $aUNINA