LEADER 03164nam 2200577Ia 450 001 9910679789703321 005 20240515191957.0 010 $a9780462093468 010 $a0462093468 035 $a(CKB)1000000000724412 035 $a(SSID)ssj0000332397 035 $a(PQKBManifestationID)11232202 035 $a(PQKBTitleCode)TC0000332397 035 $a(PQKBWorkID)10334157 035 $a(PQKB)11409534 035 $a(MiAaPQ)EBC3017155 035 $a(PPN)170252205 035 $a(FR-PaCSA)45003856 035 $a(FRCYB45003856)45003856 035 $a(BIP)33868913 035 $a(EXLCZ)991000000000724412 100 $a20080423e20082006 uy 1 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe marketing code /$fStephen Brown 210 $aLondon $cMarshall Cavendish Business$d2008 215 $a398 p 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9789814312226 311 08$a9814312223 311 08$a9781905736829 311 08$a1905736827 320 $aIncludes bibliographical references. 327 $aCover -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Chapter Seven -- Chapter Eight -- Chapter Nine -- Chapter Ten -- Chapter Eleven -- Chapter Twelve -- Chapter Thirteen -- Chapter Fourteen -- Chapter Fifteen -- Chapter Sixteen -- Chapter Seventeen -- Chapter Eighteen -- Chapter Nineteen -- Chapter Twenty -- Chapter Twenty-One -- Chapter Twenty-Two -- Chapter Twenty-Three -- Chapter Twenty-Four -- Chapter Twenty-Five -- Chapter Twenty-Six -- Chapter Twenty-Seven -- Chapter Twenty-Eight -- Chapter Twenty-Nine -- Chapter Thirty -- Chapter Thirty-One -- Chapter Thirty-Two -- Chapter Thirty-Three -- Chapter Thirty-Four -- Chapter Thirty-Five -- Chapter Thirty-Six -- Chapter Thirty-Seven -- Chapter Thirty-Eight -- Chapter Thirty-Nine -- Chapter Forty -- Chapter Forty-One -- Chapter Forty-Two -- Chapter Forty-Three -- Chapter Forty-Four -- Chapter Forty-Five -- Chapter Forty-Six -- Chapter Forty-Seven -- Chapter Forty-Eight -- Chapter Forty-Nine -- Chapter Fifty -- Chapter Fifty-One -- Author's Note. 330 $ab]Sometimes you have to kill to make a killing /b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read i]The Marketing Code /i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown: i]The Customer KeyAgents and DealersFail Better /i 606 $aMarketing$vFiction 606 $aConspiracies$vFiction 615 0$aMarketing 615 0$aConspiracies 676 $a823.92 700 $aBrown$b Stephen$f1955 March 23-$0117558 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910679789703321 996 $aThe marketing code$92401114 997 $aUNINA