LEADER 03075nam 2200697Ia 450 001 9911019549003321 005 20200520144314.0 010 $a9786612342998 010 $a9780470687635 010 $a0470687630 010 $a9781119207177 010 $a1119207177 010 $a9781282342996 010 $a1282342991 010 $a9780470741351 010 $a047074135X 035 $a(CKB)1000000000579617 035 $a(EBL)406524 035 $a(OCoLC)476226049 035 $a(SSID)ssj0000266590 035 $a(PQKBManifestationID)12086845 035 $a(PQKBTitleCode)TC0000266590 035 $a(PQKBWorkID)10304646 035 $a(PQKB)10274206 035 $a(MiAaPQ)EBC406524 035 $a(Au-PeEL)EBL406524 035 $a(CaPaEBR)ebr10270664 035 $a(CaONFJC)MIL234299 035 $a(Perlego)1008612 035 $a(EXLCZ)991000000000579617 100 $a20080722d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aValue-based marketing $emarketing strategies for corporate growth and shareholder value /$fPeter Doyle 205 $a2nd ed. 210 $aChichester, England $cJohn Wiley & Sons$dc2008 215 $a1 online resource (383 p.) 300 $aDescription based upon print version of record. 311 08$a9780470773147 311 08$a0470773146 320 $aIncludes bibliographical references and index. 327 $aValue-Based Marketing; Contents; Preface; About the Author; PART I Principles of Value Creation; 1 Marketing and Shareholder Value; 2 The Shareholder Value Approach; 3 The Marketing Value Driver; 4 The Growth Imperative; PART II Developing High-Value Strategies; 5 Strategic Position Assessment; 6 Value-Based Marketing Strategy; PART III Implementing High-Value Strategies; 7 Building Brands; 8 Pricing for Value; 9 Value-Based Communications; 10 Value-Based Marketing in the Digital Age; Glossary; The Advisory Board; Index 330 $aThis book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have 606 $aMarketing$xManagement 606 $aCorporations$xValuation 615 0$aMarketing$xManagement. 615 0$aCorporations$xValuation. 676 $a658.8 686 $a675$2njb/09 686 $a658.8$2njb/09 700 $aDoyle$b Peter$f1943-2003.$01842602 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911019549003321 996 $aValue-based marketing$94422778 997 $aUNINA LEADER 02912oam 2200457zu 450 001 9910679594803321 005 20251114103232.0 010 $a9780674252240 010 $a0674252241 035 $a(CKB)3230000000022474 035 $a(SSID)ssj0000079474 035 $a(PQKBManifestationID)11972478 035 $a(PQKBTitleCode)TC0000079474 035 $a(PQKBWorkID)10068193 035 $a(PQKB)10264785 035 $a(Perlego)2039368 035 $a(EXLCZ)993230000000022474 100 $a20160829d1968 uy 101 0 $aeng 181 $ctxt 182 $cc 183 $acr 200 14$aThe Functions of the Executive 210 31$a[Place of publication not identified]$cHarvard University Press$d1968 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780674328037 311 08$a0674328035 330 8 $aMost of Chester Barnard's career was spent in executive practice. A Mount Hermon and Harvard education, cut off short of the bachelor's degree, was followed by nearly forty years in the American Telephone & Telegraph Company. His career began in the Statistical Department, took him to technical expertness in the economics of rates and administrative experience in the management of commercial operations, and culminated in the presidency of the New Jersey Bell Telephone Company. He was not directly involved in the Western Electric experiments conducted chiefly at the Hawthorne plant in Cicero, but his association with Elton Mayo and the latter's colleagues at the Harvard Business School had an important bearing on his most original ideas.Barnard's executive experience at AT&T was paralleled and followed by a career in public service unusual in his own time and hardly routine today. He was at various times president of the United Services Organization (the USO of World War II), head of the General Education Board and later president of the Rockefeller Foundation (after Raymond Fosdick and before Dean Rusk), chairman of the National Science Foundation, an assistant to the Secretary of the Treasury, a consultant to the American representative in the United Nations Atomic Energy Committee, to name only some of his public interests. He was a director of a number of companies, a fellow of the American Association for the Advancement of Science and of the American Academy of Arts and Sciences. He was a lover of music and a founder of the Bach Society of New Jersey. 606 $aManagement$2HILCC 606 $aBusiness & Economics$2HILCC 606 $aManagement Styles & Communication$2HILCC 615 7$aManagement 615 7$aBusiness & Economics 615 7$aManagement Styles & Communication 700 $aBarnard$b Chester I.$f1886-1961,$0106915 702 $aAndrews$b K. R 801 0$bPQKB 906 $aBOOK 912 $a9910679594803321 996 $aFunctions of the executive$9433825 997 $aUNINA