LEADER 01543nas 22005053a 450 001 9910679483703321 005 20230227213019.0 011 $a1740-1909 035 $a(OCoLC)39037886 035 $a(CKB)954921347245 035 $a(CONSER)--2007216063 035 $a(EXLCZ)99954921347245 100 $a19980430a19609999 s-- a 101 0 $aeng 135 $aurmnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aJournal of advertising research 210 $a[Washington, DC] $cPublished for the Advertising Research Foundation by World Advertising Research Center 215 $a1 online resource 300 $aRefereed/Peer-reviewed 311 $a0021-8499 517 1 $aJAR 531 $aJ ADVERT RES 531 $aJ ADVERTISING RES 531 $aJ. ADVERT. RES 606 $aAdvertising$xResearch$vPeriodicals 606 $aPublicité$xRecherche$vPériodiques 606 $aAdvertising$xResearch$2fast$3(OCoLC)fst00797745 606 $aReclame$2gtt 608 $aPeriodicals.$2fast 610 $aABI/Inform$aText files. 610 $aTitles of electronic journals. 615 0$aAdvertising$xResearch 615 6$aPublicité$xRecherche 615 7$aAdvertising$xResearch. 615 17$aReclame. 676 $a659.1 712 02$aAdvertising Research Foundation. 712 02$aWorld Advertising Research Centre. 906 $aJOURNAL 912 $a9910679483703321 996 $aJournal of advertising research$9145637 997 $aUNINA