LEADER 02972oam 2200493 a 450 001 9910679398503321 005 20230421051832.0 035 $a(CKB)2580000000000093 035 $a(MH)008041372-2 035 $a(SSID)ssj0000404940 035 $a(PQKBManifestationID)12146924 035 $a(PQKBTitleCode)TC0000404940 035 $a(PQKBWorkID)10354757 035 $a(EXLCZ)992580000000000093 100 $a19990317d1998 uy 0 101 0 $aeng 181 $ctxt 182 $cc 183 $acr 200 10$aManaging channels of distribution $ethe marketing executive's complete guide /$fKenneth Rolnicki$b[electronic resource] 210 $aNew York $cAMACOM$dc1998 215 $a1 online resource (xxi, 266 p. )$cill. ; 300 $aIncludes index. 327 $aPivotal marketing channel concepts -- Channel design sequence -- Marketing channel macroinfluences and internal variables -- Competitive analysis and strategy -- Discovering customer satisfaction requirements -- Channel selection criteria -- Eagles don't flock : locating channel member candidates -- Channel candidate enticements and inducements : business policies that bond your channel to you -- Channel management and communication -- Channel conflict and power -- Channel of distribution motivational concepts and processes -- Legalities -- New and different channel forms and trends. 330 $aThis "channelmaster's" handbook explores all the macro and micro business influences that affect channel management efficiency, the frustrating areas of channel power and conflict, the potentially dangerous issue of legalities (with an entire chapter devoted to antitrust concerns), and, most importantly, the channel design sequence. From basic concepts such as what the various channels of distribution are and why you use them to intricate issues like channel selection criteria, market coverage strategies, and channel candidate enticements, Managing Channels of Distribution gives you all the information you need to plan, implement, and manage a successful channel of distribution network. 606 $aMarketing channels$xManagement 606 $aMarketing channels$xManagement 606 $aMarketing & Sales$2HILCC 606 $aCommerce$2HILCC 606 $aBusiness & Economics$2HILCC 615 0$aMarketing channels$xManagement. 615 0$aMarketing channels$xManagement 615 7$aMarketing & Sales 615 7$aCommerce 615 7$aBusiness & Economics 676 $a658.8/4 700 $aRolnicki$b Kenneth$01070473 801 0$bDLC 801 1$bDLC 906 $aBOOK 912 $a9910679398503321 996 $aManaging channels of distribution$92562370 997 $aUNINA 999 $aThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress