LEADER 01053nam0-22003611i-450 001 990003352300403321 005 20230510150726.0 010 $a88-238-0311-X 035 $a000335230 035 $aFED01000335230 035 $a(Aleph)000335230FED01 035 $a000335230 100 $a20001010d1995----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay-------001yy 200 1 $aEspañol actual$ecentros de interés de macro y microlengua$fG. Francini, G. Morelli 210 $aMilano$cEgea$d1995 215 $aVII, 485 p.$cill.$d24 cm 225 1 $aLezioni e letture di lingue$v16 610 0 $aLingua spagnola$aManuali di conversazione 676 $a468.3451 700 1$aFrancini,$bGraziella$0131705 701 1$aMorelli,$bGabriele$0131141 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990003352300403321 952 $a407.4 FRA /10$bLINGUE 532$fDECLI 952 $a407.4 FRA /11$bLINGUE 533$fDECLI 959 $aDECLI 996 $aEspanol actual$9443531 997 $aUNINA DB $aING01 LEADER 02284oam 2200577I 450 001 9910679296603321 005 20230803023340.0 010 $a0-7890-0285-X 010 $a1-315-86549-1 010 $a1-317-95786-5 010 $a1-317-95787-3 024 7 $a10.4324/9781315865492 035 $a(CKB)2550000001263029 035 $a(EBL)1666938 035 $a(SSID)ssj0000404935 035 $a(PQKBManifestationID)12135915 035 $a(PQKBTitleCode)TC0000404935 035 $a(PQKBWorkID)10355178 035 $a(PQKB)10217678 035 $a(MiAaPQ)EBC1666938 035 $a(OCoLC)897465983 035 $a(EXLCZ)992550000001263029 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHandbook of cross-cultural marketing /$fPaul A. Herbig 210 1$aNew York :$cRoutledge,$d2013. 215 $a1 online resource (392 p.) 300 $a"First published 1998 by The Haworth Press, Inc."--T.p. verso. 311 08$a0-7890-0154-3 311 08$a1-306-58137-0 320 $aIncludes bibliographical references and index. 327 $apt. 1. Premarketing -- pt. 2. Marketing -- pt. 3. Postmarketing. 330 $aGoing global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures.Designed to assist both American and foreign companies, Handbook of Cross-Cultu 606 $aMarketing$vCross-cultural studies 606 $aExport marketing$vCross-cultural studies 615 0$aMarketing 615 0$aExport marketing 676 $a658.8/48 676 $a658.848 700 $aHerbig$b Paul A.$0482176 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910679296603321 996 $aHandbook of cross-cultural marketing$92424094 997 $aUNINA