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200 14$aThe commercial exploitation of intellectual property rights by licensing /$fCharles D. DesForges
210  1$aLondon :$cThorogood,$d[2001]
210  4$d©2001
215   $a1 online resource (239 p.)
225 1 $aThorogood professional insights
300   $aDescription based upon print version of record.
311   $a1-85418-285-4 
327   $aAbout the author; Preface; Contents; 1. What is licensing?; 2. Licensing and business strategy; 3. How to identify a licensor/licensee; 4. Financial issues; 5. Regulatory framework; 6. Structure and terms of licensing agreements; 7. Negotiation of licensing agreements; 8. Specific problems that can be encountered; 9. Managing a licensing operation; 10. Typical examples of licensing agreements; Annexes
330   $aThis Report will show you - whether as licensor or licensee - how to identify and secure profitable opportunities, strategies and techniques for negotiating the best agreement, and finally the techniques of successfully managing a license operation.
410  0$aThorogood professional insights.
606   $aIntellectual property
606   $aLicense agreements
615  0$aIntellectual property.
615  0$aLicense agreements.
676   $a346.41048
700   $aDesforges$b Charles D.$01015780
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