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010   $a9786610174034
010   $a1-4237-2126-8
010   $a1-85418-442-3
035   $a(CKB)1000000000336918
035   $a(EBL)309047
035   $a(OCoLC)174132408
035   $a(SSID)ssj0000079324
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035   $a(PQKBTitleCode)TC0000079324
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100   $a20181009d2001      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe commercial exploitation of intellectual property rights by licensing /$fCharles D. DesForges
210  1$aLondon :$cThorogood,$d[2001]
210  4$dİ2001
215   $a1 online resource (239 p.)
225 1 $aThorogood professional insights
300   $aDescription based upon print version of record.
311   $a1-85418-285-4 
327   $aAbout the author; Preface; Contents; 1. What is licensing?; 2. Licensing and business strategy; 3. How to identify a licensor/licensee; 4. Financial issues; 5. Regulatory framework; 6. Structure and terms of licensing agreements; 7. Negotiation of licensing agreements; 8. Specific problems that can be encountered; 9. Managing a licensing operation; 10. Typical examples of licensing agreements; Annexes
330   $aThis Report will show you - whether as licensor or licensee - how to identify and secure profitable opportunities, strategies and techniques for negotiating the best agreement, and finally the techniques of successfully managing a license operation.
410  0$aThorogood professional insights.
606   $aIntellectual property
606   $aLicense agreements
615  0$aIntellectual property.
615  0$aLicense agreements.
676   $a346.41048
700   $aDesforges$b Charles D.$01015780
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910678473203321
996   $aThe commercial exploitation of intellectual property rights by licensing$92373501
997   $aUNINA