LEADER 01929nam 22004331 450 001 9910678471803321 005 20180103162434.3 010 $a1-5264-3112-2 035 $a(CKB)4100000001482268 035 $a(OCoLC)1023546327 035 $a(CaToSAGE)SAGE000003238 035 $a(EXLCZ)994100000001482268 100 $a20180103e20172017 fy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAmgen $elaunching Repatha /$fTim Calkins, Mike Harris 210 1$aLondon :$cKellogg School of Management,$d2017. 215 $a1 online resource $cillustrations 225 1 $aSAGE Knowledge. Cases 300 $aOriginally published in Calkins, T., & Harris, M. (2017). Amgen: Launching Repatha. 5-416-759. Evanston, IL: Kellogg School of Management at Northwestern University. 330 8 $aIn March 2015, Amgen is preparing for the launch of Repatha, a new molecule that has demonstrated a remarkable ability to treat high cholesterol. Through a series of clinical trials, Amgen has proven that the molecule is both safe and effective for patients with high cholesterol. It also is effective for patients with familial hypercholesterolemia, a difficult-to-treat population that has exceptionally high levels of cholesterol. Amgen expects the FDA to approve the molecule before the end of the year. Now, the Repatha team has to develop a revenue forecast. 410 0$aSAGE Knowledge.$pCases. 606 $aHeart$xDiseases$xTreatment$zUnited States 606 $aHypercholesteremia 615 0$aHeart$xDiseases$xTreatment 615 0$aHypercholesteremia. 676 $a616.12 700 $aCalkins$b Tim$0507376 702 $aHarris$b Mike 801 0$bCaToSAGE 801 1$bCaToSAGE 801 2$bUtOrBLW 906 $aBOOK 912 $a9910678471803321 996 $aAmgen$93073104 997 $aUNINA