LEADER 02827nam 2200481 450 001 9910678260303321 005 20230524165420.0 010 $a9783031245916$b(electronic bk.) 010 $z9783031245909 024 7 $a10.1007/978-3-031-24591-6 035 $a(MiAaPQ)EBC7209293 035 $a(Au-PeEL)EBL7209293 035 $a(CKB)26240818600041 035 $a(DE-He213)978-3-031-24591-6 035 $a(PPN)269094881 035 $a(EXLCZ)9926240818600041 100 $a20230524d2023 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigital pricing $ea guide to strategic pricing for the digital economy /$fFrank Frohmann 205 $a1st ed. 2023. 210 1$aCham, Switzerland :$cSpringer Nature Switzerland AG,$d[2023] 210 4$dİ2023 215 $a1 online resource (343 pages) 225 1 $aManagement for professionals 311 08$aPrint version: Frohmann, Frank Digital Pricing Cham : Springer International Publishing AG,c2023 9783031245909 320 $aIncludes bibliographical references. 327 $aBasics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology. . 330 $aThis is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism. 410 0$aManagement for professionals. 606 $aPricing 615 0$aPricing. 676 $a810 700 $aFrohmann$b Frank$01343534 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910678260303321 996 $aDigital Pricing$93067790 997 $aUNINA