LEADER 03070nam 2200469 450 001 9910677987403321 005 20230814221905.0 010 $a1-119-51646-3 010 $a1-119-51643-9 010 $a1-119-45341-0 035 $a(CKB)4100000002964834 035 $a(MiAaPQ)EBC5323677 035 $a(EXLCZ)994100000002964834 100 $a20180410h20182018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aSME internationalization strategies $einnovation to conquer new markets /$fNoe?mie Dominguez 210 1$aLondon, England ;$aHoboken, New Jersey :$ciSTE :$cWiley,$d2018. 210 4$dİ2018 215 $a1 online resource (347 pages) $cillustrations, tables 311 $a1-78630-153-9 320 $aIncludes bibliographical references and index. 327 $aPart 1. Internationalization of SMB, choice of localization and bridgehead strategies : A review on Literature -- Chapter 1. Internationalization strategies of SMB -- Chapter 2. Localization strategies of SMB -- Part 2. Research methodology and empirical study presentation -- Chapter 3. Epistemology and research methodology -- Chapter 4. Internationalization of the five SMB -- Part 3. Deployment of bridgehead strategies : motivations, actions, difficulties -- Chapter 5. the motivations for bridgehead strategies implementations -- Chapter 6. Implementation of bridgehead strategies. 330 $a"Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls."--Publisher's description. 606 $aSmall business 606 $aInternational business enterprises 606 $aTechnology transfer$xEconomic aspects 615 0$aSmall business. 615 0$aInternational business enterprises. 615 0$aTechnology transfer$xEconomic aspects. 676 $a338.642 700 $aDominguez$b Noe?mie$01161829 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910677987403321 996 $aSME internationalization strategies$93066119 997 $aUNINA