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010   $a1-119-20789-4
010   $a1-118-48468-1
010   $a1-283-94109-0
010   $a1-118-48469-X
010   $a1-118-48470-3
035   $a(OCoLC)816499200
035   $a(MiFhGG)GVRL8FLP
035   $a(EXLCZ)992670000000316635
100   $a20121024d2013      uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt
182   $cc
183   $acr
200 10$aGrow the core $ehow to focus on your core business for brand success /$fDavid Taylor
205   $a1st edition
210   $aChichester, West Sussex, U.K. $cJohn Wiley & Sons Ltd.$d2013
210  1$aChichester, West Sussex :$cWiley,$d2013.
215   $a1 online resource (xvi, 237 pages) $cillustrations (some color)
225 0 $aGale eBooks
300   $a"A brandgym book"--Cover.
311   $a1-118-48471-1 
320   $aIncludes bibliographical references and index.
327   $apt. I. Why grow the core? -- pt. II. Grow the core principles -- pt. III. Grow the core workouts -- pt. IV. The grow the core workplan.
330   $a Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all  top-performing companies achieve superior results through a leading position in their core business. Unfortunately, there's very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for br
606   $aBrand name products$xManagement
606   $aProduct management
606   $aStrategic planning
606   $aBranding (Marketing)
615  0$aBrand name products$xManagement.
615  0$aProduct management.
615  0$aStrategic planning.
615  0$aBranding (Marketing)
676   $a658
700   $aTaylor$b David$f1964-$0892603
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910677642203321
996   $aGrow the core$93071901
997   $aUNINA