LEADER 05427nam 2200853 450 001 9910677586603321 005 20220425110032.0 010 $a1-119-14748-4 010 $a1-119-17649-2 010 $a1-119-14747-6 035 $a(CKB)3710000000491852 035 $a(EBL)4187195 035 $a(SSID)ssj0001570997 035 $a(PQKBManifestationID)16217982 035 $a(PQKBTitleCode)TC0001570997 035 $a(PQKBWorkID)14809601 035 $a(PQKB)11022734 035 $a(PQKBManifestationID)16164058 035 $a(PQKBWorkID)14809602 035 $a(PQKB)22722552 035 $a(MiAaPQ)EBC4187195 035 $a(DLC) 2015040235 035 $a(CaSebORM)9781119145912 035 $a(EXLCZ)993710000000491852 100 $a20151229h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPopUp republic $ehow to start your own successful pop-up space, shop, or restaurant /$fJeremy Baras 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2016. 210 4$d©2016 215 $a1 online resource (152 p.) 300 $aIncludes index. 311 $a1-119-14591-0 327 $aMachine generated contents note: Preface Acknowledgments Introduction Section 1: The Pop-Up Industry Chapter 1: What Is a Pop-Up? Chapter 2: The Makings of PopUp Republic Chapter 3: Pop-Ups: The State of the Nation Chapter 4: Pop-Ups: The State of the World Chapter 5: The Size of the Pop-Up Industry in the United States (a Case Study) Chapter 6: The Case for Pop-Up Urbanism as a Tool to Vitalize Local Economies Chapter 7: Interview with an Urban Economic Development Professional About Pop-Ups Section 2: Becoming a "Popupreneur" Chapter 8: Are You a Good Candidate to Host a Pop-Up? Chapter 9: A Day in the Life of a Popupreneur Chapter 10: Choosing a Concept Chapter 11: Creating a Concept vs. Creating a Concept That Sells Chapter 12: What to Expect Chapter 13: How to Manage It All Chapter 14: The Day-to-Day Chapter 15: What Is Success? Chapter 16: Customers Section 3: The Execution Chapter 17: Pop-Up Shops Chapter 18: Interview with Greg Spielberg, Founder of Imagination in Space Chapter 19: Pop-Up Restaurants Chapter 20: Food Trucks Chapter 21: Interview with Jeff Wang, Owner of Yum Dum Food Truck Chapter 22: Fashion Trucks Chapter 23: Interview with Laura Layton, Owner of Tin Lizzy Fashion Truck Chapter 24: Pop-Up Spaces Chapter 25: Interview with Aaron Gadiel, Shopping Center Executive Chapter 26: Farmers Markets Chapter 27: Flea Markets Chapter 28: Yard Sales Chapter 29: The Ideal Pop-Up Customer: Why You Should Target Millennials Chapter 30: Case Study: The Launch of a Pop-Up Store Chapter 31: Pop-Up Checklist Section 4: What's Ahead Chapter 32: Reload, Fire, Aim Chapter 33: Interview with Shuchi Naidoo, Founder of 29 Calories Pop-Up Restaurant Chapter 34: Look Out! Here Come the Big Brands and Big Malls Chapter 35: Interview with Melinda Holland, SVP of Business Development for General Growth Properties Chapter 36: Interview with Patty Hirt, Retail Development for General Growth Properties Chapter 37: Pop-Ups: Why They Are Becoming Permanent Chapter 38: Pop-Ups and Baby Boomers: A Perfect Fit About the Author Index . 330 $a"PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--$cProvided by publisher. 606 $aRetail trade$xSeasonal variations$zUnited States 606 $aSmall business marketing$zUnited States 606 $aStore location$zUnited States 606 $aNew business enterprises$zUnited States 606 $aRetail trade$xSeasonal variations$zEurope 606 $aSmall business marketing$zEurope 606 $aStore location$zEurope 606 $aNew business enterprises$zEurope 606 $aComerç al detall$2thub 606 $aMàrqueting$2thub 606 $aCreació d'empreses$2thub 607 $aEstats Units d'Amèrica$2thub 607 $aEuropa$2thub 608 $aLlibres electrònics$2thub 615 0$aRetail trade$xSeasonal variations 615 0$aSmall business marketing 615 0$aStore location 615 0$aNew business enterprises 615 0$aRetail trade$xSeasonal variations 615 0$aSmall business marketing 615 0$aStore location 615 0$aNew business enterprises 615 7$aComerç al detall 615 7$aMàrqueting 615 7$aCreació d'empreses 676 $a658.8/7 686 $aBUS025000$2bisacsh 700 $aBaras$b Jeremy$f1988-$01344469 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910677586603321 996 $aPopUp republic$93069459 997 $aUNINA