LEADER 02786oam 2200457 450 001 9910677233703321 005 20210528105549.0 010 $a1-119-80153-2 010 $a1-119-80148-6 010 $a1-119-80207-5 035 $a(CKB)4100000011643287 035 $a(MiAaPQ)EBC6420848 035 $a(OCoLC)1226592077 035 $a(OCoLC-P)1226592077 035 $a(CaSebORM)9781786306333 035 $a(EXLCZ)994100000011643287 100 $a20210528d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEmotions and values in equity crowdfunding investment choices 1 $etransdisciplinary theoretical approach /$fChristian Goglin 210 1$aLondon, England :$cISTE, Ltd. ;$aHoboken, New Jersey :$cJohn Wiley & Sons, Incorporated,$d[2020] 210 4$d©2020 215 $a1 online resource (217 pages) $cillustrations 311 $a1-78630-633-6 320 $aIncludes bibliographical references and index. 327 $aFront Matter -- Equity Crowdfunding, a New Form of Financing that Raises a Number of Questions -- Transdisciplinary Approach to the Issue of Investor Choice -- References -- Index -- Other titles from iSTE in Innovation, Entrepreneurship and Management 330 $aEquity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. This first volume centers on the emotional and axiological determinants of choice. A transdisciplinary theoretical analysis is carried out, combining different fields within the social sciences, primarily finance, marketing and psychology. This state of the art leads to the emergence of an original theoretical framework for understanding investment choices in equity crowdfunding. 606 $aCrowd funding$xPsychological aspects 615 0$aCrowd funding$xPsychological aspects. 676 $a658.15224 700 $aGoglin$b Christian$01137052 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bUtOrBLW 906 $aBOOK 912 $a9910677233703321 996 $aEmotions and values in equity crowdfunding investment choices 1$93064351 997 $aUNINA