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200 1 $aStrategia oceano blu$evincere senza competere$fW. Chan Kim, Renée Mauborgne$gprefazione di Alessandro Di Fiore
205   $anuova edizione
210   $aMilano$cBur Rizzoli leadership$d2023
215   $a409 p.
454 01$a2001$aBlue ocean strategy$ehow to create uncontested market space and make the competition irrilevant
700  1$aKim$bW. Chan$0594582
701  1$aMauborgne,$bRenée$0430723
702  1$aDi Fiore$bAlessandro
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