LEADER 04798nam 22006495 450 001 9910674348703321 005 20251008152040.0 010 $a9783031202049 010 $a303120204X 024 7 $a10.1007/978-3-031-20204-9 035 $a(MiAaPQ)EBC7206904 035 $a(Au-PeEL)EBL7206904 035 $a(CKB)26183517700041 035 $a(DE-He213)978-3-031-20204-9 035 $a(EXLCZ)9926183517700041 100 $a20230227d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aConsumption and Advertising in Eastern Europe and Russia in the Twentieth Century /$fedited by Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2023. 215 $a1 online resource (312 pages) 311 08$aPrint version: Eriksroed-Burger, Magdalena Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century Cham : Springer International Publishing AG,c2023 9783031202032 320 $aIncludes bibliographical references and index. 327 $aPart I: Introduction. Chapter 1: Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century. Introductory Remarks -- Part II: Rise of Modern Consumption and Advertising before World War II -- Chapter 2: Handmade by Peasants for Metropolitan Consumers. Textiles, Social Entrepreneurship and the Austro-Hungarian Countryside -- Chapter 3: German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication -- Chapter 4: The Role(s) of the Czechoslovak New Woman as a Consumer. The Case of the Women?s Magazine Eva (1928-1938) -- Part III: "Soviet Style? of Advertising and Consumption -- Chapter 5: Fur Trade in Turmoil. Pelt Commodification in Leipzig from Fin de Siècle to Sovietization -- Chapter 6: Early Soviet Consumption as a First ?Battle? on the Cultural Front -- Chapter 7: ?They even gave us pork cutlets for breakfast?. Foreign Tourists and Eating-out Practices in Socialist Romania during the 1960s and the 1980s -- Part IV: Transformations in Socialist Consumer Cultures and Advertisements -- Chapter 8: Socialism Without Future. Consumption as a Marker of Growing Social Difference in 1980s Hungary -- Chapter 9: Eesti Reklaamfilm as a Jack-of-All-Trades. On the Untold Opportunities of a Late Soviet Advertising Bureau -- Chapter 10: Tobacco Product Design, Marketing, and Smoking in the USSR -- Part V: Concluding Comment -- Chapter 11: Concluding and Summarizing Comment. 330 $aThis book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region. Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany. Heidi Hein-Kircher is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany. Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden. 606 $aRussia$xHistory 606 $aEurope, Eastern$xHistory 606 $aSoviet Union$xHistory 606 $aSocial history 606 $aEconomic history 606 $aRussian, Soviet, and East European History 606 $aSocial History 606 $aEconomic History 615 0$aRussia$xHistory. 615 0$aEurope, Eastern$xHistory. 615 0$aSoviet Union$xHistory. 615 0$aSocial history. 615 0$aEconomic history. 615 14$aRussian, Soviet, and East European History. 615 24$aSocial History. 615 24$aEconomic History. 676 $a659.1 676 $a659.109470904 702 $aEriksroed-Burger$b Magdalena 702 $aHein-Kircher$b Heidi 702 $aMalitska$b Julia 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910674348703321 996 $aConsumption and Advertising in Eastern Europe and Russia in the Twentieth Century$93057974 997 $aUNINA