LEADER 01164nam0 22003133i 450 001 SUN0097462 005 20140423023838.369 010 $a978-88-420-8137-1$d0.00 100 $a20140407d2007 |0itac50 ba 101 $aita 102 $aIT 105 $a|||| ||||| 200 1 $aEBM$emedicina basata sull'evoluzione$fGilberto Corbellini 210 $aRoma$aBari$cLaterza$d2007 215 $aXXIII, 187 p.$d21 cm. 410 1$1001SUN0020497$12001 $aLezioni italiane$v27$1210 $aBari$cLaterza. 606 $aMedicina$xTeorie$xStoria$2FI$3SUNC007466 606 $aEvoluzione$2FI$3SUNC008172 620 $dBari$3SUNL000009 620 $dRoma$3SUNL000360 676 $a610.72$v21 700 1$aCorbellini$b, Gilberto$3SUNV047370$0329777 712 $aLaterza$3SUNV000002$4650 801 $aIT$bSOL$c20181109$gRICA 912 $aSUN0097462 950 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA$d00 CONS I.D.48 $e00 36993 995 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA$h36993$kCONS I.D.48$op$qa 996 $aEBM$91408188 997 $aUNICAMPANIA LEADER 00905nam0-2200277 --450 001 9910672598703321 005 20230316114153.0 100 $a20230316d19561960kmuy0itay5050 ba 101 $afre 102 $aFR 105 $a 001yy 200 1 $aArbitrage international commercial$fUnion internationale des avocats$grapporteur general Pieter Sanders 210 $aParis$cDalloz et Sirey$aMartinus$cNijhoff$d[1956] - 1960 215 $a2 v.$d23 cm 510 1 $aInternational commercial arbitration.$9IT\ICCU\UBO\1520187 610 0 $aArbitrato internazionale 676 $a300$v1 702 1$aSanders,$bPieter 710 02$aUnion internationales des avocats$4070$01336033 801 0$aIT$bUNINA$gREICAT$2UNIMARC 901 $aBK 912 $a9910672598703321 952 $aX N2 105$b53495-62903$fFGBC 959 $aFGBC 996 $aArbitrage international commercial$93051531 997 $aUNINA LEADER 02688nam 2200625 a 450 001 9910829958703321 005 20230721030057.0 010 $a0-470-68741-X 010 $a1-119-20923-4 010 $a1-280-85599-1 010 $a9786610855995 010 $a0-470-51187-7 035 $a(CKB)1000000000357156 035 $a(EBL)292590 035 $a(OCoLC)437178641 035 $a(SSID)ssj0000238375 035 $a(PQKBManifestationID)12029752 035 $a(PQKBTitleCode)TC0000238375 035 $a(PQKBWorkID)10222360 035 $a(PQKB)10449292 035 $a(MiAaPQ)EBC292590 035 $a(EXLCZ)991000000000357156 100 $a20070212d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRigorous magic$b[electronic resource] $ecommunication ideas and their application /$fJim Taylor & Steve Hatch 210 $aHoboken, N.J. $cWiley$d2007 215 $a1 online resource (306 p.) 300 $aDescription based upon print version of record. 311 $a0-470-02601-4 320 $aIncludes bibliographical references and index. 327 $aThe heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. 330 $aIn the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical 'road map' for marketers to select which types are best for their brand to compete. O 606 $aCommunication in marketing 606 $aBrand name products 606 $aBranding (Marketing) 606 $aAdvertising 615 0$aCommunication in marketing. 615 0$aBrand name products. 615 0$aBranding (Marketing) 615 0$aAdvertising. 676 $a658.8 676 $a658.802 700 $aTaylor$b Jim$f1964-$089664 701 $aHatch$b Steve$01634263 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910829958703321 996 $aRigorous magic$93974394 997 $aUNINA