LEADER 01105nam0-2200349---450- 001 990009200070403321 005 20140414123750.0 010 $a978-88-8363-981-4 035 $a000920007 035 $aFED01000920007 035 $a(Aleph)000920007FED01 035 $a000920007 100 $a20100617d2008----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $a--------001yy 200 1 $aMarketing non-convenzionale$eviral, guerrilla, trIbal e i 10 principi fondamentali del marketing postmoderno$fBernard Cova, Alex Giordano,Mirko Pallera$gprefazione di Maurizio Sala 205 $a2.ed. aggiornata 210 $aMilano$cil sole 24 ore$d2008 215 $aXVI, 278 p.$cill.$d21 cm 225 1 $aMarketing e comunicazione 700 1$aCova,$bBernard$0438038 701 1$aGiordano,$bAlex$0508228 701 1$aPallera,$bMirko$0508229 702 1$aSala,$bMaurizio 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990009200070403321 952 $a62658.8 COV$b10444$fDAGEA 959 $aDAGEA 996 $aMarketing non-convenzionale$9774989 997 $aUNINA LEADER 01296nam 2200421 450 001 9910671716403321 005 20201127121410.0 010 $a84-9123-668-6 035 $a(CKB)4100000010755335 035 $a(MiAaPQ)EBC6773247 035 $a(OCoLC)1226772845 035 $a(FINmELB)ELB127394 035 $a(EXLCZ)994100000010755335 100 $a20201113d2011 uy 0 101 0 $aspa 135 $aurcnu|||||||| 181 $ctxt$2rdacontent/spa 182 $cc$2rdamedia/spa 183 $acr$2rdacarrier/spa 200 13$aLa crisis financiera internacional $ecuarto an?o /$fAntonio Torrero Man?as 210 1$aMadrid :$cMarcial Pons, Ediciones Juri?dicas y Sociales,$d2011. 215 $a1 recurso en li?nea (126 pa?ginas) 225 0 $aEconomi?a 311 $a84-9768-850-3 320 $aBibliografi?a: pa?ginas [111]-117. I?ndices. 606 $aCrisis econo?micas$y2008- 606 $aFinancial crises 608 $aLibros electronicos. 615 4$aCrisis econo?micas 615 0$aFinancial crises. 676 $a330 700 $aTorrero Man?as$b Antonio$f1940-$0376939 801 0$bFINmELB 801 1$bFINmELB 906 $aBOOK 912 $a9910671716403321 996 $aLa crisis financiera internacional$93042535 997 $aUNINA