LEADER 01142nam 2200385 450 001 9910671505403321 010 $a1-64105-165-5 035 $a(CKB)4100000006995935 035 $a(MiAaPQ)EBC5529568 035 $a(EXLCZ)994100000006995935 100 $a20181017d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe power of licensing $eharnessing brand equity /$fMichael Stone 210 1$aChicago, Illinois :$cABA Publishing, American Bar Association,$d[2018] 210 4$dİ2018 215 $a1 online resource (248 pages) 311 $a1-64105-164-7 517 $aPower of Licensing 606 $aLicense agreements$zUnited States 606 $aBranding (Marketing)$zUnited States 615 0$aLicense agreements 615 0$aBranding (Marketing) 676 $a346.73048 700 $aStone$b Michael H.$f1933-$01336755 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910671505403321 996 $aThe power of licensing$93054314 997 $aUNINA