LEADER 02652nam 2200373 450 001 9910669802003321 005 20230513231444.0 035 $a(CKB)5710000000111637 035 $a(NjHacI)995710000000111637 035 $a(EXLCZ)995710000000111637 100 $a20230513d2016 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSocial media in rural China $esocial networks and moral frameworks /$fTom McDonald 210 1$aLondon :$cUCL Press,$d2016. 215 $a1 online resource (219 pages) 225 1 $aWhy we post 311 $a1-911307-31-2 327 $a1. Introduction and field site: down to the countryside -- 2. The social media landscape: visibility and economy -- 3. Visual postings: idealising family-love, marriage and 'little treasures' -- 4. Relationships: circles of friends, encounters with strangers -- 5. Moral accumulation: collecting credits on social media -- 6. Broader relations: the family, the state and social media -- 7. Conclusion: circles and strangers, media moralities and 'the Chinese internet' -- Appendix. Methodology. 330 $aChina's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life. 410 0$aWhy we post. 607 $aChina$xRural conditions 607 $aChina$xSocial conditions$y20th century 676 $a306.0951 700 $aMcDonald$b Tom$0878960 801 0$bNjHacI 801 1$bNjHacl 906 $aBOOK 912 $a9910669802003321 996 $aSocial Media in Rural China$91962657 997 $aUNINA