LEADER 04178nam 2200781Ia 450 001 9910666622403321 005 20200520144314.0 010 $a1-134-61393-8 010 $a0-429-22968-2 010 $a0-203-25319-1 010 $a1-280-32417-1 010 $a1-134-61394-6 010 $a0-203-20735-1 010 $a9786610324170 024 7 $a10.4324/9780203207352 035 $a(CKB)1000000000250981 035 $a(EBL)169032 035 $a(OCoLC)252783986 035 $a(SSID)ssj0000181015 035 $a(PQKBManifestationID)11183666 035 $a(PQKBTitleCode)TC0000181015 035 $a(PQKBWorkID)10168144 035 $a(PQKB)10524264 035 $a(SSID)ssj0000079562 035 $a(PQKBManifestationID)11110927 035 $a(PQKBTitleCode)TC0000079562 035 $a(PQKBWorkID)10076358 035 $a(PQKB)11654584 035 $a(MiAaPQ)EBC169032 035 $a(Au-PeEL)EBL169032 035 $a(CaPaEBR)ebr10053831 035 $a(CaONFJC)MIL32417 035 $a(OCoLC)1000432734 035 $a(EXLCZ)991000000000250981 100 $a20000113d2000 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aInternal marketing $edirections for management /$fedited by Richard J. Varey and Barbara R. Lewis 205 $a1st ed. 210 $aLondon ;$aNew York $cRoutledge$d2000 215 $a1 online resource (330 p.) 300 $aDescription based upon print version of record. 311 $a0-415-21318-5 311 $a0-415-21317-7 320 $aIncludes bibliographical references and index. 327 $aCover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of relationship marketing and network organizations; 3 The strengths and weaknesses of internal marketing; Part III Management/competency; 4 Effectiveness implies leaving myths aside; 5 Managerial interactions of internal marketing 327 $a6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal communication gaps by using Business Television; 10 The business value of buy-in: How staff understanding and commitment impact on brand and business performance; 11 Services marketing starts from within; 12 Internal Marketing: A relationships and value-creation view; Part V Developments 327 $a13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management; Index 330 $aBringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c 606 $aMarketing$xManagement 606 $aMarketing channels 606 $aMarket segmentation 615 0$aMarketing$xManagement. 615 0$aMarketing channels. 615 0$aMarket segmentation. 676 $a658.8 701 $aVarey$b Richard J.$f1955-$0784862 701 $aLewis$b Barbara R$0938571 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910666622403321 996 $aInternal marketing$92115042 997 $aUNINA