LEADER 07047nam 22007815 450 001 9910659481103321 005 20251008153652.0 010 $a3-031-23574-6 024 7 $a10.1007/978-3-031-23574-0 035 $a(MiAaPQ)EBC7195710 035 $a(Au-PeEL)EBL7195710 035 $a(CKB)26130554300041 035 $a(DE-He213)978-3-031-23574-0 035 $a(PPN)268206066 035 $a(EXLCZ)9926130554300041 100 $a20230211d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCustomer Behaviour in eCommerce $eCase Studies from the Online Grocery Market /$fedited by ?árka Zapletalová, Halina Starzyczná 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2023. 215 $a1 online resource (120 pages) 225 1 $aSpringerBriefs in Business,$x2191-5490 311 08$aPrint version: Zapletalová, Sárka Customer Behaviour in ECommerce Cham : Springer International Publishing AG,c2023 9783031235733 320 $aIncludes bibliographical references. 327 $aIntro -- Acknowledgment -- About This Book -- References -- Contents -- Contributors -- Chapter 1: Strategy of Trade Organizations -- Introduction -- Theoretical Framework of Strategy -- Business Strategies of Trade Organizations -- Cost Leadership Strategy -- Differentiation Strategy -- Blue Ocean Strategy -- Research: Business Strategies -- Research Methodology -- Sample -- Research Methods and Research Process -- Data Analysis -- Analysis of Research Results -- Summary -- References -- Chapter 2: Customer Behaviour -- Introduction -- Theoretical Framework of Customer Behaviour -- Factors Influencing Customers in the Online Environment -- The Hedonic and Utilitarian Shopping Motive -- Situational Factors -- Social Influence -- Perceived Risk -- A Feeling of Trust -- Other General Factors Influencing Customers in the Online Environment -- Behaviour of Customers Buying Food Online -- Typology of Online Grocery Shoppers -- Appeals Influencing Customer Behaviour -- The Process of Analysing the Behaviour of Customers Buying Products Online -- Research: Customer Behaviour -- Determining the Typology of Online Grocery Shoppers -- Procedure for Interpreting Clusters to Determine Typology -- Specification of the Typology of Online Grocery Shoppers -- Quality-Oriented Customers -- Suggestible Utilitarians -- Loyal Traditionalists -- Satisfied Conditional Loyalists -- Well-Off Eco-Sympathizers -- Customer Composition of the Top 3 Online Food Retailers -- Appropriate Appeals and Media Types for Use in Marketing Communication -- Appeals -- Media Types -- Research Outputs for Marketing Communication -- Determining the Target Audience -- Communication Objectives and Message Preparation -- Choice of Communication Channels and Communication Mix -- Budgeting and Feedback -- Summary -- References -- Chapter 3: Loyalty in E-Commerce -- Introduction. 327 $aTheoretical Framework of E-Loyalty -- The Wider Context of Loyalty -- E-Loyalty and Its Definition -- The Process of Building E-Loyalty -- Factors Affecting E-Loyalty -- Consequences of E-Loyalty and Its Measurement -- Measuring the Consequences of E-Loyalty -- The Importance of E-Loyalty for E-Shops -- Research: Loyalty in E-Commerce -- Secondary Research in E-Shops -- Research Methodology -- Object of Research -- Data -- Research Questions -- Analysis of Secondary Research Results -- Behaviour of E-Loyal Customers -- Limits of the Research -- Summary and Conclusion of Secondary Research -- Primary Qualitative Research -- Research Methodology -- Respondent Sample -- Specification of the Questions -- Analysis of Primary Research Results -- Customer Relations and the Customer Base -- E-Loyalty, Its Perception and Consequences -- Determinants and Building E-Loyalty -- Discussion of Primary Research Results -- E-Loyalty, Its Perception and Consequences -- Determinants and Building E-Loyalty -- Conclusion -- References -- Chapter 4: Online Sales of Regional Brands -- Introduction -- Theoretical Framework of Regional Brands -- VOSviewer Method Application -- Brand as a Key Concept -- Concept of the Regional Brand -- Authors Dealing with Branding and Regional Branding in the Web of Science Database -- E-Commerce and SME and Regional Brands -- Research: SME Selling Goods Online and Using Regional Brands -- Primary Qualitative Research Methodology -- Research Object and Respondent Sample -- Research Subject and Research Questions -- Analysis of Research Results of Regional Companies in E-Commerce -- Business Strategy and Setting Up an E-Shop, Changes in the Sales Process -- E-Shop Assortment -- Customers and Loyalty -- Company Performance -- Positives and Negatives of Operating an E-Shop -- Discussion on Selected Results of Qualitative Research. 327 $aResearch Limits -- Answering Research Questions -- Chapter Summary -- References -- Chapter 5: Conclusion. 330 $aOnline shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies? strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty. 410 0$aSpringerBriefs in Business,$x2191-5490 606 $aStrategic planning 606 $aLeadership 606 $aRetail trade 606 $aElectronic commerce 606 $aCustomer relations$xManagement 606 $aTelemarketing 606 $aInternet marketing 606 $aBusiness Strategy and Leadership 606 $aTrade and Retail 606 $ae-Commerce and e-Business 606 $aCustomer Relationship Management 606 $aDigital Marketing 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aRetail trade. 615 0$aElectronic commerce. 615 0$aCustomer relations$xManagement. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 14$aBusiness Strategy and Leadership. 615 24$aTrade and Retail. 615 24$ae-Commerce and e-Business. 615 24$aCustomer Relationship Management. 615 24$aDigital Marketing. 676 $a658.8342 676 $a658.872 702 $aZapletalova?$b S?a?rka 702 $aStarzyczna?$b Halina 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910659481103321 996 $aCustomer Behaviour in ECommerce$93032418 997 $aUNINA