LEADER 04446nam 2200709Ia 450 001 9910649312103321 005 20200520144314.0 010 $a1-134-60567-6 010 $a0-429-23244-6 010 $a0-203-46217-3 010 $a1-280-31770-1 010 $a1-134-60568-4 024 7 $a10.4324/9780203462171 035 $a(CKB)3240000000001539 035 $a(SSID)ssj0000447111 035 $a(PQKBManifestationID)11279555 035 $a(PQKBTitleCode)TC0000447111 035 $a(PQKBWorkID)10504980 035 $a(PQKB)11320877 035 $a(SSID)ssj0000079612 035 $a(PQKBManifestationID)11107839 035 $a(PQKBTitleCode)TC0000079612 035 $a(PQKBWorkID)10075505 035 $a(PQKB)11530667 035 $a(MiAaPQ)EBC170169 035 $a(Au-PeEL)EBL170169 035 $a(CaPaEBR)ebr10054126 035 $a(CaONFJC)MIL31770 035 $a(OCoLC)437078723 035 $a(OCoLC)1000432644 035 $a(EXLCZ)993240000000001539 100 $a20000104d2000 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMachiavelli, marketing, and management /$fedited by Phil Harris, Andrew Lock and Patricia Rees 205 $a1st ed. 210 $aLondon ;$aNew York $cRoutledge$d2000 215 $axiii, 242 p. $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-415-21670-2 311 $a0-415-21669-9 320 $aIncludes bibliographical references and index. 327 $tchapter 1 Introduction -- $tchapter 1 Introduction -- $tchapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? /$rPhil Harris, Andrew Lock and Patricia -- $tchapter 3 Machiavelli's contemporaries George Bull /$rGEORGE BULL -- $tchapter 4 Machiavelli, master of liberty /$rBeatrice Rangoni Machiavelli -- $tchapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness /$rRichard Elliott -- $tchapter 6 Niccol Machiavelli as relationship marketing guru /$rMichael Thomas -- $tchapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics /$rDominic Wring -- $tchapter 8 Renaissance realpolitik for modern management /$rAlistair McAlpine -- $tchapter 9 From the dark to the light: ranges of the real skills of management /$rBrian Stone -- $tchapter 10 Corporate governance: real power, Cecil King and Machiavelli /$rKen Simmonds -- $tchapter 11 Machiavelli, politics and modern language use in modern management /$rTerry Berrow -- $tchapter 12 Are Machiavellian tactics still appropriate or defensible in politics? /$rMaureen Ramsay -- $tchapter 13 Nicco and Charlie: a story of two political servants and of political management /$rKevin Moloney -- $tchapter 14 Machiavelli and Powell: maximizing prophets /$rJohn Parkin -- $tchapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War /$rMartin Stephen -- $tchapter 16 Machiavelli and human nature /$rRobert Gutfreund -- $tchapter 17 The myth and reality of telling the truth: the legacy of /$rPhil Harris. 330 $aThis cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science. 606 $aManagement 606 $aMarketing 615 0$aManagement. 615 0$aMarketing. 676 $a658 701 $aHarris$b Phil$f1952-$0977247 701 $aLock$b Andrew$f1947-$0977248 701 $aRees$b Patricia$0977249 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910649312103321 996 $aMachiavelli, marketing, and management$92226175 997 $aUNINA