LEADER 04374nam 22006255 450 001 9910647787303321 005 20230511193001.0 010 $a3-658-38227-9 024 7 $a10.1007/978-3-658-38227-8 035 $a(MiAaPQ)EBC7192837 035 $a(Au-PeEL)EBL7192837 035 $a(CKB)26105538700041 035 $a(DE-He213)978-3-658-38227-8 035 $a(PPN)268208611 035 $a(EXLCZ)9926105538700041 100 $a20230207d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMultisensory in Stationary Retail $ePrinciples and Practice of Customer-Centered Store Design /$fedited by Gunnar Mau, Markus Schweizer, Christoph Oriet 205 $a1st ed. 2023. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer,$d2023. 215 $a1 online resource (480 pages) 311 08$aPrint version: Mau, Gunnar Multisensory in Stationary Retail Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2023 9783658382261 327 $aIntroduction: Why multisensory technology? -- Perception of the environment -- Organisational anchoring -- Customer-centred implementation -- Best practices from the retail sector. 330 $aThis book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on people's well-being. Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation. Content Multisensory: Perception with all senses Phygital: The dawn of a new age of the senses Total Store: Think and act holistically Mindset: Anchoring customer centricity in the company The editors Prof. Dr. Gunnar Mau is Professor of Applied Psychology and Vice President Research & Teaching at the DHGS German School of Health and Sport. His research focuses on the buying motives and buying behaviour of people on the sales floor. Dr. Markus Schweizer is managing director of the boutique consultancy Holistic Consulting and accompanies retail companies in German-speaking countries in the customer-centric development and implementation of their strategy and total store design. Christoph Oriet has more than 30 years of experience in Swiss food retailing (Coop and Migros) - including as Head of Total Store at Migros Genossenschaftsbund in Zurich. He is Chairman of the Board of Directors at SCS Storeconcept in Switzerland, a full-service store builder This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. 606 $aMarketing 606 $aConsumer behavior 606 $aIndustries 606 $aSales management 606 $aMarketing 606 $aConsumer Behavior 606 $aIndustries 606 $aSales and Distribution 615 0$aMarketing. 615 0$aConsumer behavior. 615 0$aIndustries. 615 0$aSales management. 615 14$aMarketing. 615 24$aConsumer Behavior . 615 24$aIndustries. 615 24$aSales and Distribution. 676 $a725.21 700 $aMau$b Gunnar$01280778 702 $aSchweizer$b Markus$f1975- 702 $aOriet$b Christoph 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910647787303321 996 $aMultisensory in Stationary Retail$93017455 997 $aUNINA