LEADER 03408oam 22005535 450 001 9910645978503321 005 20240902111217.0 010 $a3-031-24651-9 024 7 $a10.1007/978-3-031-24651-7 035 $a(PPN)279995598 035 $a(CKB)5680000000298871 035 $a(MiAaPQ)EBC7188512 035 $a(Au-PeEL)EBL7188512 035 $a(OCoLC)1369066040 035 $a(DE-He213)978-3-031-24651-7 035 $a(EXLCZ)995680000000298871 100 $a20230131h20232023 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aQatar?s nation branding and soft power $eexploring the effects on national identity and international stance /$fNawaf Al-Tamimi, Azzam Amin, Nourollah Zarrinabadi 205 $aFirst edition 2023. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2023. 210 4$dİ2023 215 $a1 online resource (xi, 92 pages) 225 1 $aContributions to International Relations,$x2731-507X 311 0 $a3-031-24650-0 327 $aChapter 1. Introduction -- Chapter 2. Terminological Definitions -- Chapter 3. Describing Qatar -- Chapter 4. Creating Nation Brand: The Model of Qatar -- Chapter 5. The Blockade, Social Media, and National Identity -- Chapter 6. Conclusion. 330 $aThis open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar?s national brand, Qatar's arsenal of soft power, international alliances, and the opponents? quandary. This book further scrutinizes Qatar?s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the ?shock and awe? in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy. 410 0$aContributions to International Relations,$x2731-507X 606 $aNational characteristics, Qatari 606 $aBranding (Marketing) 607 $aQatar$xForeign relations administration 607 $aQatar$xForeign relations 615 0$aNational characteristics, Qatari. 615 0$aBranding (Marketing) 676 $a327.1 700 $aAl-Tamimi$b Nawaf$01338297 701 $aAmin$b Azzam$01338298 701 $aZarrinabadi$b Nourollah$0971585 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910645978503321 996 $aQatar's Nation Branding and Soft Power$93058148 997 $aUNINA