LEADER 05478nam 22005053a 450 001 9910645964103321 005 20230124202332.0 010 $a1-4780-9082-0 024 8 $ahttps://doi.org/10.1215/9780822390787 035 $a(CKB)5460000000185169 035 $a(ScCtBLL)0cec9f16-8d6b-4b3a-98be-fd9f2e65052d 035 $a(DE-B1597)600465 035 $a(DE-B1597)9781478090823 035 $a(EXLCZ)995460000000185169 100 $a20211214i20092021 uu 101 0 $aeng 135 $auru|||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aLand of Necessity : $eConsumer Culture in the United States-Mexico Borderlands /$fAlexis McCrossen, Howard Campbell, Amy S. Greenberg, Rachel St. John, Laura Isabel Serna 210 1$a[s.l.] :$cDuke University Press,$d2009. 215 $a1 online resource (438 p.) 327 $tFrontmatter -- $tContents -- $tMaps -- $tAcknowledgments -- $tIntroduction: Land of Necessity -- $tPART I HISTORIES OF NATIONS, CONSUMERS, AND BORDERLANDS -- $tDrawing Boundaries between Markets, Nations, and Peoples, 1650-1940 -- $tDisrupting Boundaries: Consumer Capitalism and Culture in the U.S.-Mexico Borderlands, 1940-2008 -- $tPART II NATIONAL AND TRANSNATIONAL CIRCUITS OF CONSUMPTION -- $tDomesticating the Border: Manifest Destiny and the ''Comforts of Life'' in the U.S.-Mexico Boundary Commission and Gadsden Purchase, 1848-1854 -- $tSelling the Border: Trading Land, Attracting Tourists, and Marketing American Consumption on the Baja California Border, 1900-1934 -- $tCinema on the U.S.-Mexico Border: American Motion Pictures and Mexican Audiences, 1896-1930 -- $tPromoting the Pacific Borderlands: Leisure and Labor in Southern California, 1870-1950 -- $tFinding Mexico's Great Show Window: A Tale of Two Borderlands, 1960-1975 -- $tPART III CONSUMPTION IN NATIONAL AND TRANSNATIONAL SPACES -- $tAt the Edge of the Storm: Northern Mexico's Rural Peoples in a New Regime of Consumption, 1880-1940 -- $tConfined to the Margins: Smuggling among Native People of the Borderlands -- $tUsing and Sharing: Direct Selling in the Borderlands -- $tEl Dompe, Los Yonkes, and Las Segundas: Consumption's Other Side in El Paso-Ciudad Juárez -- $tREFLECTIONS -- $tThe Study of Borderlands Consumption: Potentials and Precautions -- $tOn La Frontera and Cultures of Consumption: An Essay of Images -- $tSelected Bibliography -- $tContributors -- $tIndex 330 $aPublished in cooperation with the William P. Clements Center for Southwest Studies, Southern Methodist University. In Land of Necessity, historians and anthropologists unravel the interplay of the national and transnational and of scarcity and abundance in the region split by the 1,969-mile boundary line dividing Mexico and the United States. This richly illustrated volume, with more than 100 images including maps, photographs, and advertisements, explores the convergence of broad demographic, economic, political, cultural, and transnational developments resulting in various forms of consumer culture in the borderlands. Though its importance is uncontestable, the role of necessity in consumer culture has rarely been explored. Indeed, it has been argued that where necessity reigns, consumer culture is anemic. This volume demonstrates otherwise. In doing so, it sheds new light on the history of the U.S.-Mexico borderlands, while also opening up similar terrain for scholarly inquiry into consumer culture. The volume opens with two chapters that detail the historical trajectories of consumer culture and the borderlands. In the subsequent chapters, contributors take up subjects including smuggling, tourist districts and resorts, purchasing power, and living standards. Others address home de?cor, housing, urban development, and commercial real estate, while still others consider the circulation of cinematic images, contraband, used cars, and clothing. Several contributors discuss the movement of people across borders, within cities, and in retail spaces. In the two afterwords, scholars reflect on the U.S.-Mexico borderlands as a particular site of trade in labor, land, leisure, and commodities, while also musing about consumer culture as a place of complex political and economic negotiations. Through its focus on the borderlands, this volume provides valuable insight into the historical and contemporary aspects of the big "isms" shaping modern life: capitalism, nationalism, transnationalism, globalism, and, without a doubt, consumerism. Contributors. Josef Barton, Peter S. Cahn, Howard Campbell, Lawrence Culver, Amy S. Greenberg, Josiah McC. Heyman, Sarah Hill, Alexis McCrossen, Robert Perez, Laura Isabel Serna, Rachel St. John, Mauricio Tenorio-Trillo, Evan R. Ward 606 $aHistory / Latin America / Mexico$2bisacsh 606 $aHistory / United States / 20th Century$2bisacsh 606 $aSocial Science / Sociology$2bisacsh 606 $aHistory 615 7$aHistory / Latin America / Mexico 615 7$aHistory / United States / 20th Century 615 7$aSocial Science / Sociology 615 0$aHistory 676 $a306.30972/1 702 $aMcCrossen$b Alexis 702 $aCampbell$b Howard 702 $aGreenberg$b Amy S 702 $aSt. John$b Rachel 702 $aSerna$b Laura Isabel 801 0$bScCtBLL 801 1$bScCtBLL 906 $aBOOK 912 $a9910645964103321 996 $aLand of Necessity$93007472 997 $aUNINA