LEADER 03894nam 2200469 450 001 9910640384203321 005 20230509201737.0 010 $a9783658404505$b(electronic bk.) 010 $z9783658404499 024 7 $a10.1007/978-3-658-40450-5 035 $a(MiAaPQ)EBC7175173 035 $a(Au-PeEL)EBL7175173 035 $a(CKB)25994188400041 035 $a(DE-He213)978-3-658-40450-5 035 $a(PPN)26781299X 035 $a(EXLCZ)9925994188400041 100 $a20230509d2023 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAccount management strategies in B2B sales $egenerating customer value and building sustainable business relationships - methodology, processes, tools /$fHans-Peter Neeb 205 $a1st ed. 2023. 210 1$aWiesbaden :$cSpringer,$d[2023] 210 4$dİ2023 215 $a1 online resource (149 pages) 311 08$aPrint version: Neeb, Hans-Peter Account Management Strategies in B2B Sales Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2023 9783658404499 327 $aThe new school of thought in sales -- Sales culture and processes -- Key account management in B2B -- Account selection -- Strategy comparison customer company - supplier company -- Core benefits, core messages, win-loss analysis, value proposition -- Top executive relationship program -- Account status analyses. . 330 $aThis book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, grow market share, and generate more revenue. In B2B sales today, it's no longer primarily about just solving the customer's problems and skimming their budget. The key to success is to ask your customer the right questions, understand all facets of his strategy, and help him achieve his goals with your offering - this is the only way to create a fruitful, long-term partnership at eye level. If you align your messages with these goals, you will generate tailored customer value, and the customer will have no choice but to accept your offer. This paradigm shift should make it easier for customers to buy, and it can be instrumental in helping account managers in B2B increase their sales in the long run. This book provides practical tools and a blueprint for salespeople to succeed and for managers to lead their teams with purpose. From the contents Account journey and sales process: strategy comparison, strategy overlap, key messages, customer added value Account status and stakeholder analysis: white-space analysis, power interest matrix, personality types Account plan: leading with account management methods, digital skills and modern organizations Technology and digitalization: look-alike models, digital lead generation, data analysis of people networks, predictive selling, automation The author Hans-Peter Neeb, a graduate industrial engineer, is a strategy and management consultant. For more than 15 years, he has been advising executives on customer acquisition and retention strategies, CRM, customer experience and the optimization of marketing and sales processes. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. 606 $aCustomer relations$xManagement 606 $aSales management 615 0$aCustomer relations$xManagement. 615 0$aSales management. 676 $a658.812 700 $aNeeb$b Hans-Peter$01354142 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910640384203321 996 $aAccount Management Strategies in B2B Sales$93306034 997 $aUNINA