LEADER 04170nam 2200457 450 001 9910640383403321 005 20230507162741.0 010 $a3-658-38614-2 024 7 $a10.1007/978-3-658-38614-6 035 $a(MiAaPQ)EBC7168729 035 $a(Au-PeEL)EBL7168729 035 $a(DE-He213)978-3-658-38614-6 035 $a(PPN)267811098 035 $a(EXLCZ)9925945671000041 100 $a20230507d2023 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aInternal communication and management $etheory and praxis of communication-centered management /$fUlrike Buchholz and Susanne Knorre 205 $a1st ed. 2023. 210 1$aWiesbaden, Germany :$cSpringer,$d[2023] 210 4$dİ2023 215 $a1 online resource (255 pages) 311 08$aPrint version: Buchholz, Ulrike Internal Communication and Management Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2023 9783658386139 320 $aIncludes bibliographical references. 327 $aIntroduction to communication-based management theory -- Perspectives of internal communication in the context of agile corporate management -- Task areas of corporate management and the contribution of internal communication: normative leadership, strategic controlling, organization, innovation management, diversity management, change management, network management, crisis management, compliance management -- Internal corporate communication as a profession: status and perspectives of a management function in transition -- Internal communication as corporate management: outlook on further development. 330 $aThis book shows the connection between central task areas of agile management and strategically controlled internal communication. The authors further develop the current discussion on the management function of internal communication by placing it in the concept of communication-centered management and at the same time illustrating concepts and models using case studies. With its consistent theory-praxis reflection, the book bridges the gap between pure practitioner literature and traditional academic textbooks. It is aimed equally at managers in the fields of corporate development, law and compliance, human resources, controlling and communications management, as well as at teachers and students in these disciplines. The content Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Task areas of corporate management and the contribution of internal communication: goals and norms, strategic controlling, organization, innovation management, change management, network management, crisis management, corporate governance Internal communication as corporate management: outlook for further development The authors Prof. Dr. Ulrike Buchholz has been teaching corporate communications at Hanover University of Applied Sciences and Arts since 2001. Before that, she was head of global internal communications at Infineon Technologies AG, Munich, and worked in corporate communications at Siemens AG. Prof. Dr. Susanne Knorre is a management consultant specializing in communication and management as well as strategy and organizational development. Since 2007, she has been a part-time professor of corporate communications at Osnabrück University of Applied Sciences. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. 606 $aCommunication in management 615 0$aCommunication in management. 676 $a658.45 700 $aBuchholz$b Ulrike$01224945 702 $aKnorre$b Susanne$f1961- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910640383403321 996 $aInternal communication and management$93363267 997 $aUNINA