LEADER 05097nam 22006375 450 001 9910639882703321 005 20251009103237.0 010 $a9783031068850$bBroschur 024 7 $a10.1007/978-3-031-06886-7 035 $a(MiAaPQ)EBC7165916 035 $a(Au-PeEL)EBL7165916 035 $a(CKB)25913962200041 035 $a(DE-He213)978-3-031-06886-7 035 $a(EXLCZ)9925913962200041 100 $a20221219d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cn$2rdamedia 183 $anc$2rdacarrier 200 10$aFashion Heritage $eNarrative and Knowledge Creation /$fedited by Isabel Cantista, Damien Delille 205 $a1st ed. 2022. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2022. 215 $a333 Seiten$cillustrationen$d21 cm 311 08$aPrint version: Cantista, Isabel Fashion Heritage Cham : Springer International Publishing AG,c2023 9783031068850 320 $aIndex: 327-333 327 $a1 - Introduction -- 2 ? GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of Scots -- CHAPTER 3 ? MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This Millennium -- CHAPTER 4 ? ASPINALL, Matilda, Back to the Future of Fashion Past: Re-fashioning Future Garment Making -- CHAPTER 5 ? RITCH, Elaine & HALLINAN, Marian, Crafting communities: A haven for escapism and well-being -- CHAPTER 6 ? MAROT, Sylvie PRÉMEL, Odile, HAYASHI Yumiko, Patrimoine and Narrative: CHANEL et SONIA RYKIEL -- CHAPTER 7 ? COLONEL, Audrey, The History of the Luxury Glove, a tangible and intangible cultural heritage of fashion (19th ? 21st century) -- CHAPTER 8 ? LE GUENNEC, Aude, Heritage, and children?s contemporary fashion: case-study of the French brand Jacadi -- CHAPTER 9 ? MENDES, Silvano, Heritage and the ?Fourth Space?: When the Fashion Brand Dines Out -- CHAPTER 10 ? SIAMPTANI, Mala A thematic analysis investigating the use of digital technology in Jewellery Design -- CHAPTER 11 ? MOURATIDOU, Eleni, Fashion as leisure: knowledge and entertainment through Brands' digital narratives -- CHAPTER 12 ? CANTISTA, Isabel and DELILLE, Damien, Resale. History and Algorithms: the case of Sellpy. 330 $aThis edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand?s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts. With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly. Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers. Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary. Isabel Cantista is Professor of Marketing and Innovation at Universidade Lusíada and at ISEM ? Fashion Business School ? University of Navarra. Isabel has published so far several books including ?Understanding Luxury Fashion (Palgrave Macmillan, 2020).? Since 2008 she has promoted the Global Fashion Conference, which aims to bring together academia and industry favouring a sustainable model of development. Damien Delille is a Lecturer in Art History and teaches fashion history at the Université Lyon 2, France. His publications focus on the arts, fashion and visual cultures at the turn of the 20th century and in contemporary areas. He holds a PhD from the Sorbonne Université, published by Brepols Publishers (Turnhout, 2021). He co-edited the collective publication of an anthology of source and critical texts on fashion (INHA - MAD editions, 2020). 606 $aIndustries 606 $aBranding (Marketing) 606 $aConsumer behavior 606 $aMarketing 606 $aSector and Industry Studies 606 $aBranding 606 $aConsumer Behavior 606 $aMarketing 615 0$aIndustries. 615 0$aBranding (Marketing) 615 0$aConsumer behavior. 615 0$aMarketing. 615 14$aSector and Industry Studies. 615 24$aBranding. 615 24$aConsumer Behavior. 615 24$aMarketing. 676 $a391 676 $a740 676 $a391 702 $aCantista$b Isabel$4edt 702 $aDelille$b Damien$4edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910639882703321 996 $aFashion Heritage$93003385 997 $aUNINA