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024 7 $a10.1007/978-981-19-4457-4
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035   $a(Au-PeEL)EBL7165894
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035   $a(DE-He213)978-981-19-4457-4
035   $a(EXLCZ)9925913584200041
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101 0 $aeng
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181   $ctxt$2rdacontent
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200 10$aDealing with Socially Responsible Consumers $eStudies in Marketing /$fedited by Jishnu Bhattacharyya
205   $a1st ed. 2022.
210  1$aSingapore :$cSpringer Nature Singapore :$cImprint: Palgrave Macmillan,$d2022.
215   $a1 online resource (587 pages)
300   $aIncludes index.
311 08$aPrint version: Bhattacharyya, Jishnu Dealing with Socially Responsible Consumers Singapore : Palgrave Macmillan US,c2023 9789811944567 
320   $aIncludes bibliographical references and index.
327   $aSection 1: Introduction -- Section 2: Key Principles and Concepts -- Section 3: Current Developments (Review of extant literature) -- Section 4: Case Studies.
330   $aThis book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty. Jishnu Bhattacharyya is a Ph.D. candidate in marketing at the University of Nottingham. Prior to joining the University of Nottingham, Jishnu participated in research coursework at IIM Kozhikode, where he was a research scholar in the marketing area. Within academia, he has worked as a Project Scientist for IIT Delhi, where he contributed to the market research of the technical textile industry. He enjoys asking questions that are both practically motivated and theoretically inspired along several interconnected research streams, including but not limited to sustainability marketing, socially responsible consumption, consumer interactions with technology, and services marketing. His work, accordingly, has implications for product manufacturers, service industries, retailers, and public policymakers. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.
606   $aMarketing
606   $aBusiness ethics
606   $aIndustrial management$xEnvironmental aspects
606   $aMarketing
606   $aBusiness Ethics
606   $aCorporate Environmental Management
615  0$aMarketing.
615  0$aBusiness ethics.
615  0$aIndustrial management$xEnvironmental aspects.
615 14$aMarketing.
615 24$aBusiness Ethics.
615 24$aCorporate Environmental Management.
676   $a658.8
702   $aBhattacharyya$b Jishnu
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801  1$bMiAaPQ
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912   $a9910637711003321
996   $aDealing with Socially Responsible Consumers$93003034
997   $aUNINA