LEADER 04915nam 22008895 450 001 9910634036303321 005 20240925154318.0 010 $a3-031-07422-X 024 7 $a10.1007/978-3-031-07422-6 035 $a(PPN)276156919 035 $a(MiAaPQ)EBC7153324 035 $a(Au-PeEL)EBL7153324 035 $a(CKB)25610244800041 035 $a(OCoLC)1354205497 035 $a(DE-He213)978-3-031-07422-6 035 $a(EXLCZ)9925610244800041 100 $a20221207d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAntitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing /$fedited by Bruce Kilpatrick, Pierre Kobel, Pranvera Kėllezi 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2023. 215 $a1 online resource (463 pages) 225 1 $aLIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition,$x2199-7438 311 08$aPrint version: Kilpatrick, Bruce Antitrust in Data Driven Markets and Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing Cham : Springer International Publishing AG,c2023 9783031074219 327 $aPart I: Antitrust in Data Driven Markets -- International Report -- Australia -- Austria -- Belgium -- France -- Germany -- Hungary -- Norway -- Switzerland -- United Kingdom -- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing -- International Report -- Austria -- Brazil -- Germany -- Hungary. 330 $aThis book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues. 410 0$aLIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition,$x2199-7438 606 $aConflict of laws 606 $aConflict of laws 606 $aInternational law 606 $aComparative law 606 $aInformation technology$xLaw and legislation 606 $aMass media$xLaw and legislation 606 $aArtificial intelligence 606 $aTelemarketing 606 $aInternet marketing 606 $aBig data 606 $aTrade regulation 606 $aPrivate International Law, International and Foreign Law, Comparative Law 606 $aIT Law, Media Law, Intellectual Property 606 $aArtificial Intelligence 606 $aDigital Marketing 606 $aBig Data 606 $aInternational Economic Law, Trade Law 615 0$aConflict of laws. 615 0$aConflict of laws. 615 0$aInternational law. 615 0$aComparative law. 615 0$aInformation technology$xLaw and legislation. 615 0$aMass media$xLaw and legislation. 615 0$aArtificial intelligence. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aBig data. 615 0$aTrade regulation. 615 14$aPrivate International Law, International and Foreign Law, Comparative Law. 615 24$aIT Law, Media Law, Intellectual Property. 615 24$aArtificial Intelligence. 615 24$aDigital Marketing. 615 24$aBig Data. 615 24$aInternational Economic Law, Trade Law. 676 $a343.0721 676 $a342.0858 702 $aKilpatrick$b Bruce 702 $aKe?llezi$b Pranvera 702 $aKobel$b Pierre 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910634036303321 996 $aAntitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing$93089304 997 $aUNINA