LEADER 04366nam 2200481 450 001 9910633927303321 005 20230416055517.0 010 $a981-19-7195-1 035 $a(MiAaPQ)EBC7150603 035 $a(Au-PeEL)EBL7150603 035 $a(CKB)25510411100041 035 $a(OCoLC)1352968209 035 $a(EXLCZ)9925510411100041 100 $a20230416d2023 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBranding Bangladesh $efrom 'bottomless pit' to a 'middle income' country /$fA. Imtiaz Hussain, Jessica Tartila Suma 210 1$aSingapore :$cPalgrave Macmillan,$d[2023] 210 4$d©2023 215 $a1 online resource (167 pages) 225 1 $aPalgrave pivot 311 08$aPrint version: Hussain, Imtiaz A. Branding Bangladesh Singapore : Palgrave Macmillan US,c2023 9789811971945 320 $aIncludes bibliographical references and index. 327 $aIntro -- Acknowledgments -- Contents -- List of Tables -- 1 Branding Bangladesh: Fixing a Fifty-Year Frame -- Introduction: Images, Development, & -- Puzzles -- Branding: Theoretical Contours -- Empirical Context: Ground-level Stocktaking -- Principles as Brands? -- Nationalism -- Socialism -- Secularity -- Democracy -- Socioeconomic Changes -- Ready-made Garments (RMGs) -- International Migrants -- Internal Migrants -- From Finding Freedom to Cultivating Socioeconomic Resources -- From a 'Bottomless Pit' Toward 'Middle Income': Socioeconomic Catalysts? -- From 'Bottomless Pit' to 'Middle-Income' Identity -- Education -- Women Empowerment -- Securing Society -- Four Branding Considerations -- Fitting Flesh into Framework -- Organization -- Notes -- 2 Evolution of the 'Bangladesh Brand': Pre-1971 Blues -- Introduction -- National Identity Search & -- Genocide -- Language Movement Frame -- Interim Settings -- National Crisis Amplifying Liberation War -- The Six-Point Movement -- Framing the Mass Upsurge -- Storm & -- Election as Frames -- Operation Searchlight -- National Media Crisis -- 'Genocide' in the International Media -- Massacre of Scholars & -- Across Academic Heartland -- Dragged-in India -- Crisis & -- its International Significance -- Conclusions -- Notes -- 3 Post-liberation Identity Framing -- Introduction -- Winning Freedom -- 'Nourishment in the Sweetness of Independence'10: Joi Bangla -- Amartya Sen's Bashonti Bala Euphemy Against Demi-God and Evil Alternatives -- Amartya Sen's Entitlement Theory -- Act of God -- The Demi-God -- Internal Evil -- Food Basket -- Bangabandhu's Assassination and International Conspiracy -- International Mystery -- Islamization of Bangladesh: A New Brand -- Indemnity Act Clashing with Democratic Identity Aspirations: Symbolizing Nur Hussain and Shahbagh -- The Dragon Seed: Indemnity Act. 327 $aShahbagh Movement and Identity Predicament -- 'Ekushey': A Guiding Philosophy Against Oppression, Injustice and Denial -- Securing Rohingya -- Concluding Comments -- Notes -- Bibliography -- 4 Microfinance & -- Social Safety Net Programs: Cracking the Developmental Riddle -- Introduction -- Organization -- Alternatives to Microfinance? -- Cultural Economy -- Variables Contributing to Microcredit Success: -- Microfinance Shaping Middle-income Realities -- Social Safety Net Programs (SSNPs) as Middle-income Cushions -- Conclusions -- Notes -- Bibliography -- 5 Funneling Frames Amid Developmental Imperatives: How 'Primrose' the Pathway Home? -- Introduction -- Branding Bangladesh -- What Brand Bangladesh? -- Freelancer's Viewpoint -- Theoretical Views -- Microfinance -- Banks -- Notes -- 6 Conclusions: Branding Bangladesh & -- Cluttered Forthcoming Canvases -- Litmus-testing Reputation -- Different Drumbeats -- Index. 410 0$aPalgrave pivot. 606 $aCommunication in politics 607 $aBangladesh$xEconomic conditions 607 $aBangladesh$xPolitics and government 615 0$aCommunication in politics. 676 $a320.014 700 $aHussain$b Imtiaz A.$01271273 702 $aSuma$b Jessica Tartila 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910633927303321 996 $aBranding Bangladesh$92994668 997 $aUNINA