LEADER 00886nam0 2200301 450 001 9910630399803321 005 20221206135329.0 010 $a9788835138273 100 $a20221206d2022----km y0itay50 ba 101 0 $aita 102 $aIT 105 $a 001yy 200 1 $aFelicità tra libertà e dipendenza$ela via impervia per il paradiso$fPaola Di Nicola, Debora Viviani 210 $aMilano$cFrancoAngeli$d2022 215 $a137 p.$cill.$d23 cm 225 1 $aStrutture e culture sociali$v17 454 0$12001 610 0 $aEmozioni 676 $a152.42 DIN 1$v22$zita 700 1$aDi Nicola,$bPaola$0124745 701 1$aViviani,$bDebora$0511419 801 0$aIT$bUNINA$gREICAT$2UNIMARC 901 $aBK 912 $a9910630399803321 952 $a152.42 DIN 1$b9523$fBFS 959 $aBFS 996 $aFelicità tra libertà e dipendenza$92966236 997 $aUNINA LEADER 02705nam 2200613 a 450 001 9910138869103321 005 20200520144314.0 010 $a1-283-64502-5 010 $a1-118-34921-0 010 $a1-118-34920-2 035 $a(CKB)2550000000108208 035 $a(EBL)974651 035 $a(SSID)ssj0000693461 035 $a(PQKBManifestationID)11942982 035 $a(PQKBTitleCode)TC0000693461 035 $a(PQKBWorkID)10650341 035 $a(PQKB)11506315 035 $a(Au-PeEL)EBL974651 035 $a(CaPaEBR)ebr10582626 035 $a(CaONFJC)MIL395752 035 $a(CaSebORM)9781118349199 035 $a(MiAaPQ)EBC974651 035 $a(OCoLC)809248236 035 $a(EXLCZ)992550000000108208 100 $a20120405d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aStatistical methods in customer relationship management$b[electronic resource] /$fV. Kumar, J. Andrew Petersen 205 $a1st edition 210 $aHoboken, N.J. $cWiley$d2012 215 $a1 online resource (290 p.) 300 $aDescription based upon print version of record. 311 $a1-118-34919-9 311 $a1-119-99320-2 320 $aIncludes bibliographical references and index. 327 $aIntroduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models. 330 $aStatistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisitio 606 $aCustomer relations$xManagement 606 $aCustomer relations$xManagement$xStatistical methods 615 0$aCustomer relations$xManagement. 615 0$aCustomer relations$xManagement$xStatistical methods. 676 $a658.8/12015195 700 $aKumar$b V.$f1957-$049360 701 $aPetersen$b J. Andrew$0877244 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910138869103321 996 $aStatistical methods in customer relationship management$91958790 997 $aUNINA