LEADER 05008nam 2200601 450 001 9910627286203321 005 20230807212303.0 010 $a1-78064-503-1 035 $a(CKB)3710000000316759 035 $a(EBL)1936455 035 $a(SSID)ssj0001421119 035 $a(PQKBManifestationID)12520433 035 $a(PQKBTitleCode)TC0001421119 035 $a(PQKBWorkID)11429595 035 $a(PQKB)11697485 035 $a(MiAaPQ)EBC1936455 035 $a(EXLCZ)993710000000316759 100 $a20150211h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFood tourism $ea practical marketing guide /$fJohn Stanley and Linda Stanley 210 1$aOxfordshire, England ;$aBoston, Massachusetts :$cCABI,$d2015. 210 4$dİ2015 215 $a1 online resource (259 p.) 300 $aDescription based upon print version of record. 311 $a1-78064-501-5 320 $aIncludes bibliographical references and index. 327 $aFood Tourism: A Practical Marketing Guide; Copyright; Contents; About the Authors; Contributors; Foreword; Preface; I: Food Tourism and the Tourist; 1: Introduction; What is Food Tourism?; Consumer Awareness of Food Tourism; Key Drivers of Culinary Tourism - A Consumer Perspective; Increased awareness in improved nutrition; An increasingly urbanized society; Ageing population; Dining out has increased in popularity; Farms as a fun family destination; The Internet; Key Drivers for Food Tourism - A Farmer Perspective; A brief history of the farm retail era; Food miles; Food Tourism Development 327 $aMedical tourismRural tourism; Is it 'slow food' or 'food tourism'?; The key for producers is adding value; Adding value to food tourism; Food Tourism Challenges; Perception is Truth; Should a Business be in Food Tourism?; Should the Public be Allowed on Your Farm?; Developing a Culinary Tourism Strategy and Action Plan; References; Websites; 2: The Changing Tourist; Introduction; Understanding Today's Consumer; What is Local?; What are Food Tourists Doing?; Engage with Children - They Are Your Future; Make the business child-friendly; Is the business engaged with a local school as a partner? 327 $aDevelop a Kids Growing MagazineAllergies; Getting To and Around a Region and its Culinary Facilities; Car visitors; Coach tours; Culinary walks; Touring by bicycle; References; Websites; II: Farm Produce and Agritourism; 3: On-Farm Marketing and Activities; Introduction; Farm Gate Sales/Roadside Stands; Pick Your Own/U Pick; Consumers have changed; Entry to the farm; What to grow for PYO; Get the structure right; Marketing online; Farm Shops or Farm Markets; Do your SWOT analysis; Developing a farm shop; Grow the Unusual 327 $aWhat is an heirloom fruit or vegetable and how does it fit into food tourism?The tourism opportunity; Rare Breeds; Rare breed associations; Fish Farms; The Farm as a Classroom; Cooking or Culinary Schools on the Farm; Long Table Dining on the Farm; Vineyards; Bakeries; Butchers; Farm Delis; Cheese; The Labour Challenge - it Could be WWOOFers; References; Websites; 4: Off-Farm Marketing and Retailing; Introduction; Pop Up Everywhere and Anywhere; Box Schemes; Consumer Cooperatives; Farmers' Markets/Farm Markets; King Cullen; Farmers' market objectives; Create the experience 327 $aWho shops at farmers' markets?Setting up a farm stall at the market; Team effort; What makes a successful farmers' market?; Market stall skills; The threat to farmers' markets; Night Markets; General Food Markets; Christmas Markets; The best Christmas markets in Germany; Community Gardens; Open Kitchen Gardens; Victorian Walled Gardens and Potagers; Urban Orchards/Community Orchards; Foraging; London's hunter-gatherers; New York's hunter-gatherers; Sydney's hunter-gatherers; Providores/Specialist Food Retailers; References; Websites; 5: Agri-Entertainment or Agri-Tourism; Introduction 327 $aPromotion by farmers in the USA 330 $aThe fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend. 606 $aFood tourism 606 $aFood tourism$xMarketing 615 0$aFood tourism. 615 0$aFood tourism$xMarketing. 676 $a338.47641 676 $a641.01/3 676 $a641.013 700 $aStanley$b John$f1948-$01187769 702 $aStanley$b Linda$f1952- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910627286203321 996 $aFood tourism$92751913 997 $aUNINA