LEADER 04461nam 22006855 450 001 9910624376903321 005 20230810180206.0 010 $a9783031153327$b(electronic bk.) 010 $z9783031153310 024 7 $a10.1007/978-3-031-15332-7 035 $a(MiAaPQ)EBC7127665 035 $a(Au-PeEL)EBL7127665 035 $a(CKB)25219252900041 035 $a(DE-He213)978-3-031-15332-7 035 $a(EXLCZ)9925219252900041 100 $a20221029d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPolitical Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups /$fby Andrew Lim 205 $a1st ed. 2022. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2022. 215 $a1 online resource (160 pages) 225 1 $aPalgrave Studies in Political Marketing and Management,$x2946-2622 311 08$aPrint version: Lim, Andrew Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups Cham : Springer International Publishing AG,c2023 9783031153310 320 $aIncludes bibliographical references and index. 327 $a1. Introduction -- 2. Palestine Solidarity Network Aotearoa -- 3. Israel Institute of New Zealand -- 4. Australia/Israel & Jewish Affairs Council -- 5. Australia Palestine Advocacy Network -- 6. Conclusion. 330 $a?This is a significant contribution to our understanding of issues campaigning and lobbying in our evermore complex and global world of 8 billion people. This is a book that gives a critical understanding of how nation brands, international policies and issue group campaigns are branded and developed. Funding, pressure group activity and the complexity of global issue campaigning and lobbying are explored alongside Israel and Palestine within the context of Australia and New Zealand.? - Phil Harris, Professor, University of Chester, UK This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability/accessibility, and connections to state actors through advocacy, public diplomacy, and nation branding. Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues. 410 0$aPalgrave Studies in Political Marketing and Management,$x2946-2622 606 $aDiplomacy 606 $aComparative government 606 $aMarketing 606 $aCommunication in politics 606 $aMiddle East$xPolitics and government 606 $aDiplomacy 606 $aComparative Politics 606 $aMarketing 606 $aPolitical Communication 606 $aMiddle Eastern Politics 615 0$aDiplomacy. 615 0$aComparative government. 615 0$aMarketing. 615 0$aCommunication in politics. 615 0$aMiddle East$xPolitics and government. 615 14$aDiplomacy. 615 24$aComparative Politics. 615 24$aMarketing. 615 24$aPolitical Communication. 615 24$aMiddle Eastern Politics. 676 $a956.04 676 $a658.800993 700 $aLim$b Andrew$01263775 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910624376903321 996 $aPolitical Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups$92962639 997 $aUNINA