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010   $a9789811946790$b(electronic bk.)
010   $z9789811946783
024 7 $a10.1007/978-981-19-4679-0
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035   $a(Au-PeEL)EBL7120412
035   $a(CKB)25181756600041
035   $a(DE-He213)978-981-19-4679-0
035   $a(PPN)265862280
035   $a(EXLCZ)9925181756600041
100   $a20221020d2022      u|         0
101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe Management of Continuous Product Development $eEmpirical Research in the Online Game Industry /$fby Wei Huang
205   $a1st ed. 2022.
210  1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2022.
215   $a1 online resource (135 pages)
311 08$aPrint version: Huang, Wei The Management of Continuous Product Development Singapore : Springer,c2022 9789811946783 
320   $aIncludes bibliographical references.
327   $aChapter 1?Introduction -- Chapter 2?Literature Review -- Chapter 3?Research Design and Analysis Method -- Chapter 4?Overview of the Chinese Game Industry and Online Game Development -- -Chapter 5?Quantitative Analysis of Continuous Product Development -- Chapter 6 Management of flexibility in continuous product development -- Chapter 7 Management of exhaustion in continuous product development -- Chapter 8 The impact of user interactions on freemium game performance -- Chapter 9 Conclusion.
330   $aThis book discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the constraints on development resources, and how companies can respond to these constraints. The objective of this book is to identify effective management practices in continuous product development. With the continuation of development activities, companies are required to constantly adapt their products to changes in the external environment. In continuous product development, the development process extends beyond product release, and interaction with the external environment is not limited to the planning stage but occurs multiple times throughout the process. What impact does the multiple adaptation activities have on the product performance as development activities become more continuous, and how to use limited development resources to provide stable and constant high-quality adaptation activities with optimal frequency have become urgent issues in the development sites. To address these research questions, this book focuses primarily on the development activities of the online game industry. The factors that bring about superior product performance are examined by combining case studies and questionnaire surveys on online game development projects. Furthermore, user community management is also discussed from the perspective of the interaction process between multiple user groups. .
606   $aTechnological innovations
606   $aIndustries
606   $aVideo games$xProgramming
606   $aSoftware engineering$xManagement
606   $aInnovation and Technology Management
606   $aIndustries
606   $aGame Development
606   $aSoftware Management
615  0$aTechnological innovations.
615  0$aIndustries.
615  0$aVideo games$xProgramming.
615  0$aSoftware engineering$xManagement.
615 14$aInnovation and Technology Management.
615 24$aIndustries.
615 24$aGame Development.
615 24$aSoftware Management.
676   $a810
700   $aHuang$b Wei$01110571
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910619279403321
996   $aThe Management of Continuous Product Development$92954944
997   $aUNINA