LEADER 03512nam 22005295 450 001 9910616397403321 005 20230831191926.0 010 $a1-4842-8670-7 024 7 $a10.1007/978-1-4842-8670-8 035 $a(MiAaPQ)EBC7101965 035 $a(Au-PeEL)EBL7101965 035 $a(CKB)24950441900041 035 $a(NjHacI)9924950441900041 035 $a(OCoLC)1346554142 035 $a(OCoLC-P)1346554142 035 $a(CaSebORM)9781484286708 035 $a(DE-He213)978-1-4842-8670-8 035 $a(PPN)264961536 035 $a(EXLCZ)9924950441900041 100 $a20220928d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aData Science and Analytics for SMEs $eConsulting, Tools, Practical Use Cases /$fby Afolabi Ibukun Tolulope 205 $a1st ed. 2022. 210 1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2022. 215 $a1 online resource (341 pages) 311 08$aPrint version: Tolulope, Afolabi Ibukun Data Science and Analytics for SMEs Berkeley, CA : Apress L. P.,c2022 9781484286692 327 $aChapter 1: Introduction -- Chapter 2: Data for Analytics in Small Businesses -- Chapter 3: Business Analytics Consulting -- Chapter 4: Business Analytics Consulting Phases -- Chapter 5: Descriptive Analytics Tools -- Chapter 6: Predicting Numeric Outcomes -- Chapter 7: Classification Techniques -- Chapter 8: Advanced Descriptive Analytics -- Chapter 9: Case Study Part 1 -- Chapter 10: Case Study Part 2. 330 $aMaster the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business' operations. SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain. This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly. Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business. You will: Create and measure the success of their analytics project Start your business analytics consulting career Use solutions taught in the book in practical uses cases and problems . 606 $aBusiness requirements analysis 606 $aKnowledge management 606 $aSmall business 615 0$aBusiness requirements analysis. 615 0$aKnowledge management. 615 0$aSmall business. 676 $a658.4038 700 $aTolulope$b Afolabi Ibukun$01261156 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910616397403321 996 $aData Science and Analytics for SMEs$92929651 997 $aUNINA