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010   $a9783031130977$b(electronic bk.)
010   $z9783031130960
024 7 $a10.1007/978-3-031-13097-7
035   $a(MiAaPQ)EBC7107648
035   $a(Au-PeEL)EBL7107648
035   $a(CKB)24996002200041
035   $a(PPN)265857759
035   $a(DE-He213)978-3-031-13097-7
035   $a(OCoLC)1347271275
035   $a(EXLCZ)9924996002200041
100   $a20221006d2022      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMarketing to the Aging Population $eStrategies and Tools for Companies in Various Industries /$fby George P. Moschis
205   $a1st ed. 2022.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2022.
215   $a1 online resource (352 pages)
225 1 $aManagement for Professionals,$x2192-810X
300   $aIncludes index.
311 08$aPrint version: Moschis, George P. Marketing to the Aging Population Cham : Springer International Publishing AG,c2022 9783031130960 
327   $aPreface and Acknowledgments -- Table of contents -- Overview  -- Understanding the Needs of Older Consumers -- Overview of Older Consumer Behavior -- Effectual Marketing Strategies and Tactics -- Marketing Food and Beverage Products -- Marketing Apparel and Footwear -- Marketing Housing -- Marketing Pharmaceutical and Personal Care Products -- Marketing Healthcare -- Marketing Long-Term Care -- Marketing Financial Services -- Marketing Insurance -- Marketing Travel & Leisure Services -- Seeking Profits by Enhancing Older Consumer Well-being -- Looking Ahead -- Index.
330   $aThis book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being. .
410  0$aManagement for Professionals,$x2192-810X
606   $aConsumer behavior
606   $aAge distribution (Demography)
606   $aIndustries
606   $aMarketing
606   $aConsumer Behavior
606   $aAging Population
606   $aIndustries
606   $aMarketing
615  0$aConsumer behavior.
615  0$aAge distribution (Demography)
615  0$aIndustries.
615  0$aMarketing.
615 14$aConsumer Behavior.
615 24$aAging Population.
615 24$aIndustries.
615 24$aMarketing.
676   $a658.8340846
676   $a658.8
700   $aMoschis$b George P.$0530329
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910616378803321
996   $aMarketing to the Aging Population$92930724
997   $aUNINA