LEADER 03721nam 2200493 450 001 9910598151603321 005 20230328071521.0 035 $a(CKB)4920000001372515 035 $a(NjHacI)994920000001372515 035 $a(OCoLC)1268150114 035 $a(EXLCZ)994920000001372515 100 $a20230328d2021 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aGreen Persuasion $eAdvertising, Voluntarism, and America's Public Lands /$fJeffrey K. Stine 210 1$aWashington, D.C. :$cSmithsonian Scholarly Press,$d2021. 215 $a1 online resource (xi, 237 pages) $cillustrations 225 1 $aA Smithsonian contribution to knowledge 311 $a1-944466-45-2 320 $aIncludes bibliographical references (pages 191- 227) and index. 327 $aThe rise of public service advertising -- Keep America beautiful -- Voluntarism in American history and culture -- Ronald Reagan's environmental record -- Take Pride in America -- Take Pride's political constituencies -- George H. W. Bush and A Thousand Points of Light -- George W. Bush and Take Pride's Revival. 330 $a"Offers a history of Take Pride in America, a program launched during the Reagan administration to encourage citizens to assume greater responsibility for the care of public lands through voluntary efforts. Working with the Interior Department, the Advertising Council promoted the new initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett, Jr. The program continued as part of President George H. W. Bush's Thousand Points of Light initiative. Although the Clinton administration mothballed Take Pride, it reemerged during George W. Bush's presidency and continued as a modest effort through President Obama's two terms. The book begins by surveying the role of advertising in American society, paying particular attention to the development of the Ad Council and its public service campaigns on environmental causes, such as the Smokey Bear fire prevention campaign and the "Crying Indian" Keep America Beautiful campaign. It then examines the pervasive role of voluntarism over time and the changing nature of environmental politics, notably the diminishment of the bipartisan nature of environmental policy after 1980. These themes came together in the Take Pride in America initiative, which the Reagan administration had devised as a means to blunt the heated criticism of its environmental record. The book then traces the evolution of Take Pride; how it was organized and promoted, why motorized recreational enthusiasts were attracted to the program, and what the initiative says about how Americans argue over the care of the nation's landed inheritance"--$cProvided by publisher. 410 0$aSmithsonian contribution to knowledge. 517 $aGreen Persuasion 606 $aAdvertising, Public service$zUnited States$xHistory 606 $aPublic lands$zUnited States$xManagement$xHistory 606 $aVolunteer workers in conservation of natural resources$zUnited States$xHistory 607 $aUnited States$2fast 608 $aHistory.$2fast 615 0$aAdvertising, Public service$xHistory. 615 0$aPublic lands$xManagement$xHistory. 615 0$aVolunteer workers in conservation of natural resources$xHistory. 676 $a333.10973 700 $aStine$b Jeffrey K.$01348276 712 02$aSmithsonian Institution Scholarly Press, 801 0$bNjHacI 801 1$bNjHacl 906 $aBOOK 912 $a9910598151603321 996 $aGreen Persuasion$93085642 997 $aUNINA