LEADER 04388nam 2200649 a 450 001 9910597896603321 005 20210210024723.0 010 $a1-283-47914-1 010 $a9786613479143 010 $a1-84966-460-9 035 $a(CKB)2670000000131390 035 $a(EBL)819842 035 $a(OCoLC)768082889 035 $a(SSID)ssj0000640334 035 $a(PQKBManifestationID)12245865 035 $a(PQKBTitleCode)TC0000640334 035 $a(PQKBWorkID)10611387 035 $a(PQKB)10051140 035 $a(SSID)ssj0000668277 035 $a(PQKBManifestationID)12265525 035 $a(PQKBTitleCode)TC0000668277 035 $a(PQKBWorkID)10697916 035 $a(PQKB)10905091 035 $a(MiAaPQ)EBC819842 035 $a(MiAaPQ)EBC6425961 035 $a(EXLCZ)992670000000131390 100 $a20120114d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRating the audience $ethe business of media /$fMark Balnaves, Tom O'Regan and Ben Goldsmith 210 $aLondon $cBloomsbury Academic$d2011 215 $a1 online resource (289 p.) 300 $aDescription based upon print version of record. 311 $a1-84966-342-4 311 $a1-84966-341-6 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; List of Figures; List of Tables; Preface; Acknowledgements; 1. Why the Ratings Are Important; Introduction; The Single Number; Summary; 2. The Convention; 'The Crossleys' - Archibald Crossley; Arthur C. Nielsen (and the 'Black Box'); Bill McNair and George Anderson; New Forms of Knowledge about Audiences; Theorizing the Convention; Summary; 3. The Panel and the Survey; The Ratings Intellectuals; Lazarsfeld; The Very Idea of Measurement; Single Source: 'The Holy Grail'; Summary; 4. The Audit; Taming Error; Invisible Audiences; The BBC: Robert Silvey's Thermometer and Barometer 327 $aSummary5. The Technologies of Counting; The Diffusion of Ratings Technology; Proliferation of Channels and Measurement; Neuroscience, Neuromarketing and New Technologies of Measurement; Timeshifting and Technologies of Counting; The Increasing Technical Complexity of Audience Measurement; Calls for Harmonization; Summary; 6. The Ratings Provider; The Official Truth; The Silent Revolution; Superior Technology': ATR-OzTAM and ACNielsen Controversy in Australia; Superior Technology': Nielsen versus Hooper, Nielsen versus Arbitron; Summary; 7. The Networks (and Other Media Providers) 327 $aTV EconomicsStandardization; Small Audiences and Set-top Boxes; United Kingdom; Summary; 8. Advertisers and Media Planners; The Dual Persona of the Advertiser; The Media Planner; Cost Efficiency and the Curve of Experience; The Competent User; Summary; 9. The Audience; The Modern Audience; The Average Household and the Representative Individual; Home Studies and the Public; Audience Consent; The Knowledge Aggregators; Summary; 10. The Critics; The Broader Context; The Bogart Persona; Objections to Ratings; Setting Limits to Statistics; Problems with Increases in Scale 327 $aImpersonal Secondary DataDeprofessionalization of Media Research; Summary; 11. The Future of Ratings; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z 330 $aKnowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention , an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it p 606 $aMass media$xRatings and rankings 615 0$aMass media$xRatings and rankings. 676 $a302.23 700 $aBalnaves$b Mark$0613992 701 $aO'Regan$b Tom$0526561 701 $aGoldsmith$b Ben$0801113 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910597896603321 996 $aRating the Audience$91802470 997 $aUNINA